Web3 weekly rollup: Terra's Bitcoin reserve plan and NFTs for brands

Transcript

what's up friends welcome to web 3 academy a place for entrepreneurs creators and marketers to explore and learn how to use web 3 to transform business models and create thriving communities enjoy this next episode welcome to web 3 academy it's the weekly roll-up uh the final week week of march wow can't believe uh it's the end of march already uh stoked to be here uh i'm jay hamilton coming at you from whistler canada where i am a serial entrepreneur web 3 growth and marketing uh i would say uh on the journey to becoming an expert and

uh the uh the host of web3 academy along with uh jeremy who is here with us this week jer welcome back uh you've been on uh a few times recently uh good to have you jeremy good good to be here uh sad kyle couldn't uh be here today but i'm happy to be filling in for him yeah bud uh so jeremy's one of the core team members of web3 academy uh and uh coming at us from austin texas uh and so uh what do we what do we got on the the docket for today for the roll up uh let me just give you guys a quick rundown before we be running through we're gonna be chatting about um bitcoin uh and uh tara luna buying uh

billions of dollars in bitcoin this week uh and take a look at that uh and what that means for bitcoin and uh the the future of it possibly being the next reserve currency then we're going to dive into some utility and nfts and how brands and businesses should really be using nfts and be using blockchains to build their business we're going to talk about some specific examples that we're really excited to share with you guys um then we're going to talk about what is possibly the biggest crypto hack ever that happened this week never fun to share any fun news but we're going to share a little bit about that then we're going to come at you with some quick hitters of some big brands that have been jumping into web 3 in the

last week it's wild how every week there's more and more brands coming in then we're going to talk about careers and jobs in web 3 because there's just a tidal wave of talent moving into web 3 and it's really cool to see and we're going to talk a little bit about that and then we're going to finish off with our nft of the month which we're really excited to to share with you guys but before we get to this week's weekly roll up as always we take a moment to take a deep breath and share some gratitude because when you practice gratitude you turn your expectations into appreciation and nothing could affect your life more so

jeremy kick us off what are you grateful for today um today especially i am grateful for my wife she has been out of town since monday and uh i don't i don't take her for granted but when she's not here you definitely notice a lot of the things that you know you miss about someone and so she's laying in later tonight very excited to go pick her up and uh have her have her home again it's nice that's nice that's very nice when you said you were grateful for your wife and then you followed up with she's not here right now i wasn't sure i wasn't sure how the crap dude was gonna play out there some people you know awesome um

i am grateful for spring uh i love the fresh feeling of new beginnings that the seasons bring living in canada we have incredible four season weather and i always find the start of a new season is a real opportunity for the start of a feeling of new beginnings a feeling of a fresh start uh and that applies to so much in life uh and i really really appreciate that uh that moment of reflection and that moment of uh of deep breath so grateful for spring here in canada yeah we're we're our weather has changed recently too in austin we we had a bunch

of rain tornadoes but now this whole week has been you know blue blue sky beautiful and it's nice to kind of get outside again that's good that's very good so kyle's not here with us this week so i'm going to ask you jeremy what's the web 3 word of the week the web 3 word of the week i think what comes to mind first is brand um i think we'll hit on it a little bit in this episode here in a bit but a lot of cool moves are being made to to further the actual branding of nfts and i think right now there's so much of the nft space that is just pfps doesn't

really have a lot of utility and we'll we'll talk about how there's actual real brands being created from those i love that uh so let's let's jump in uh let's jump into the news um because we got we got so much to get through this week uh what we got up first here jer is a list of the biggest disclosed bitcoin treasuries and what what a list what a list this is um the reason the reason that we bring this up i think is a few reasons one data is

so fascinating in in blockchain and in web3 the fact that this data is available and you can find this online if you want to look up bt treasuries is a great data source for this that's where this one comes from and we've got five here we've got micro strategy at the top which is michael saylor and we have tesla uh so micro strategy has 125 bitcoin tesla has 43 sorry 125 thousand thousand 25 000 crazy tesla has 43 000.

tara luna has 30 000 which is why we brought this up this week because tara luna announced that they were going to acquire 10 billion uh in bitcoin as a backing to uh to their to ust uh to really as a reserve currency for it um and what is so fascinating about this is and if you click over to the next article here jared is that you can follow this on the blockchain so jeremy's got blockchain.com up here and we are looking at the transactions that tara luna has made

this week so where where are they at right now jer yeah this is super interesting and what you just hit on a second ago was um the data that we have thanks to the blockchain and the transparency anyone can go on and find all of this um but what we have here is the that tara luna has bought um over 30 000 bitcoin um and at the current price that's just under 1.5 billion dollars and i know they made the announcement that they plan on like buying up to 10 billion or so over the you know the upcoming months a year whatever it is um and so they're they're just getting started

and so let's see let's let's scroll down let's take a look at some of our last transactions okay let's see yeah just because it's so it's so interesting to see so okay so here we are this is march 30th this is yesterday they bought just under 2 000 bitcoin wow wow and so that was that was yesterday yeah it's called the fee is so small too for for that amount yeah i'm not sure how they pulled that off they're clearly clearly better better investors and

bitcoin buyers than i am so that's uh the 30th also it looks like on the 30th or maybe those are two separate transactions yeah there's a thousand bitcoin yeah well yes they're definitely making moves right now very cool incredible fascinating to see and i think this is a big part of the power of web 3 to to create systemic change uh is the transparency of the blockchain the fact that you can readily and openly search and look at these transactions that are happening this is a whole new level of transparency that we have not

had in the past the only from a from an investment in financial perspective the only time we have transparency right now is if you become a public company and you have to produce quarterly reports uh but if you're not a public company you don't have to produce anything so private companies are out we don't know anything and even if you are a public company we have to wait until the next quarter to look at what you're doing whereas here now we can just go look right today and at any time to see these transactions so yeah really i think a powerful reminder of the the values of cryptocurrency is uh open source transparent uh and equitable to

all so that we all have access to information it's not just those that are have the investments in public companies or those that are sitting on boards or have access to venture capital funds uh this is an opportunity to make information more very available to all very much so and i think it um it also plays very much into the like the current scenario that the world seems to be in where there's i don't know from from my point of view the highest um amount of distrust with large corporations and governments and stuff and because there's just a lot of things that you don't really see that are happening behind the scenes

and this is a beautiful way of just having that transparency and i feel like a step towards building trust back and i'm excited to see this kind of incorporated more throughout society and so the next thing we've got here um is from ryan selkiss not sure if that's how you say it but i know he is the uh the founder of missari which is an incredible um resource they put out a ton of research um and have a bunch of really cool tools also analyzing a lot of the the data um that is available on the blockchain um but here he shares a

a chart that shows the global reserve currencies and how they rotate every 100 years to the currency of the world's largest economy um and down here we see that you know over the past was that decades uh maybe a century it's been the u.s the us dollar but very recently it looks like it might be making a a change towards bitcoin and so they they show the current um where we're at right now and then a little bit of a projection up into uh year 2100 so very very interesting to see that change happening at that scale yeah i think what's so interesting about me to this chart is

just i i feel like i i'd heard that the global reserve currency shifted but here's a chart that shows it you've got all the way back to 1200 from 1200 to 2100 is where this this chart goes and we've got about 10 different or maybe it's more like eight different global reserve currencies so every 100 year it shifts and uh it's been the us dollar i mean before the us dollar it was the british sterling the british pound uh and now we're seeing that yeah is is bitcoin the next global reserve currency and

clearly tara luna believes that because they're using uh bitcoin to back their ust their stable coins so yeah i think there's uh there's a shift happening uh and we're seeing it right before our eyes and i think uh this just kind of came to me looking at this chart what's interesting is each of these has a flag of the country where that currency is located and bitcoin is just bitcoin so it's it is actually has the potential to be a global currency that is not tied to any one country which i think is really really interesting for sure

okay next up here we've got a thread from cantino.eth if you don't follow cantino.ed highly recommend produces amazing content and he's talking about the future of nfts for brands and communities um and really he points out that the current model is an outdated model of the way that we interact as a as marketers as business owners as entrepreneurs the way we interact with our users uh is it's outdated we can't involve our community the way and in the way that we can with web3 tools and this is a question that i

get a lot all the time people ask me how can i use web3 in my business more well cantina really breaks down and let's go through them here uh this really breaks down some great examples jeremy why don't you give us the first one yeah so the the first one that uh he mentions is content submission um so he says you want to collect uh an nft submit content in exchange um so not only could you receive an nft that represents your contribution but the rights can be programmed into the contract so that the use of your content in advertising could yield a percentage of future profits with you and i think that's

this that's real utility right all these things that we have the potential to do to incentivize people that if they are participating they can get some sort of um value back to them um over time yeah and i love that it can be programmed uh because i think you know how many of us have created whether it be a business or whether it be a personal brand have created content just to see that content used by somebody else and no credit given right that's not the values that we're trying to create here we're trying to create systemic change to create a new system where you know everybody wins and if you were the one that created the content then

you deserve some form of acknowledgement both acknowledgement and possibly uh compensation for that and so yeah i love love that example next example he says customer cohort nfts imagine receiving an nft for being one of the first yeezy customers and how valuable that would be today how adidas might reward you years later with tokenized access points and product drops cohort nfts certify participation in brand history i really i really love this one because i think that there is a there's an important acknowledgement to being early like if if you were an early

adopter of a business i mean we talked about this on our on our podcast on tuesday when we had a panel uh and we talked about the 1000 fans thesis which was a article that kevin kelly wrote years ago uh and has been passed around for a long time but it's the idea that in order to start a business you need to focus really only on your first 1000 fans and if you focus on them then they will grow your business and this is this is giving them credit for that right so you have a customer cohort nft where because they were one of your first customers well then they deserve

recognition beyond just the fact that they bought your product they get an nft to certify their participation in the history of your creation the history of your growth i think this plays out in a lot of really cool ways um with with early businesses and brands um you can if like if you find someone that you believe in or a product a tool that you believe in you can purchase maybe an nft or they have a token but now you own a bit of that company um whereas before you can really only invest in a company after it is made public and at that point you know you're you're a little late to the game even if you had found that technology um early on you just couldn't

really invest in it another i think is artists but mainly musicians i think it's a way for people to kind of break out and maybe get funding to uh be in the studio or to go on tour but then you know you find an artist early on um and normally you can just listen to their their record their their music and maybe go to a concert but here you can purchase an nft and and that might give you some sort of benefits in the future whether that's royalties or you get you know exclusive access to behind the on the stage at a show different things like that there's just a lot of a lot of really

fun and cool ways i think you can incorporate those so the next one on here is that he mentions is r d so research and development and he says brands exchange nfts for insights on product development pain points marketing claims flavors materials and more and participants receive tokens granting access to product exclusives and pre-sales and brands can easily track and maintain these high-value relationships yeah i think this one is this one is such a no-brainer because we

we already are doing this we're doing r d and every business is trying to get input and feedback from their customers it's so vital right uh well why not give an nft to somebody who is involved in that process and give them give them acknowledgement and now it doesn't mean that this nft i think one thing that we need to get out of our heads is that an nft also you don't you don't have to buy an nft a brand could just give you an nft and an nft doesn't necessarily have to be about value about you then you know i think we're so focused on the

you know speculative side of nfts and like oh i'm going to buy this and i'm going to flip it and i'm going to make money you know no this is all about utility and so what you can do is you can give this nft to people who are let's say a brand starts you know heinz ketchup releases and wants to release a new ketchup well they could start a digital community of people who love heinz ketchup and they can give an nft to anybody who participates in that community and as a result you can help create the new ketchup flavor and then you would get first access to buy that ketchup and then as well maybe your nft gives you access to

a heinz special event that happens at the super bowl next year or happens at some event so the the concept of access is also a big part of what i think is in the utility of nfts you know whether it be access to a digital community or access to a physical event that can be used in such a powerful way and then brands can track it because they can see that you used it they can see that you showed up and then over time you could say okay now as a brand let's say the i can see the people that use this nft the most and i want to i want to i want to pick my 10 super fans and reward them and even further and build high value relationships which is really

what we need to do with our customers yeah no i love that um do you want to hit on a couple more of these or would you like to go on to the next one uh let's uh scroll down um the keep going i think the voting in governance let's just hit on that that's a big one okay um yeah so he mentioned voting and governance and says fans deserve more than just input on key decisions like product road maps or distribution strategy it says let them actually vote and so uh gives an example that you can make gated to only holders of specific nfts or open it up wide with poe apps to attract new customers and fortify

brand loyalty um and i think that's we talk about it a ton on here but one of the one of the coolest things of this space is uh having ownership in something and that can come in the form of voting rights uh to actually help dictate the direction of the business that you are now a part of um and it yeah just just ownership it's a it's awesome 100 it's so simple like why why just ask people for their input let's get them to vote like and you can do that so easily on the blockchain by using nfts as access like it's so yeah i love it i love it and what we've seen too so many

people in the community have great ideas you know and it can really you know help the the movement of a company and because there are so many talented people out there and now you can you can use that more 100 this next one is a fun one or date yacht club again in the news uh so an owner of one of the board api yacht club nfts uh has used the ip ownership to open a restaurant and in this image you can see that the the nft the actual ape is on a a cup some french fries and looks like a burger box but it's so cool to see

that artwork being used for more than a profile picture but actually on products that you would use in real life and when i look at this i just think i think let's see he's in los angeles so next time i travel to los angeles i will probably seek out this restaurant and you know more than likely get a a cup that i bring home and probably use as a water cup just because it is such a cool piece to to have and you know i cannot uh afford a board ape yacht club at this point in my life but i can have a cup that makes me feel like a little bit attached to that community so really cool yeah it's amazing to see [Music]

really the power of of brands and i think a lot of people look at nfts and they think oh it's just a jpeg it's just a profile picture uh but we're building brands here the the nft projects like board8 yacht club that become the biggest are going to be massive brands uh which can be used in any way because as part of their smart contract board api club allows commercial use of the ip if you own one of the apes right and in this case what i thought was so interesting about this was this entrepreneur who is a

restaurateur and has opened many restaurants he went out it's not like he's an old four-day bike club owner uh he went i think he bought his ape in the last month he bought an ape and two mutant apes uh only recently and spent probably three hundred thousand dollars on the investment to buy these brands by the commercial rights to these brands and now he's opening a restaurant using those brands as the draw and just like you said i think yeah the name of the restaurant is bored and hungry which is hilarious because i am often bored and hungry i can i can definitely i can definitely relate to that feeling um and yeah and i think you know

what what a powerful way to use a brand to then create a business off of that brand i think this is just the start of this we're going to see this a lot more with the with the nft projects that are the largest that do have that brand recognition um and that kind of leads into this next one i found i don't i don't know that this company has necessarily struck a deal with doodles but there's a a drink company um that is called perfe and they've been shown a lot of mock-ups with this doodle artwork and i think the branding of doodles is just so cool and unique and to see it um kind of collaborated with another brand and on a can it's just a really really really cool

thing and again yeah i think that's the this is the beginning of a lot of this i think we're going to see a lot of this in the future um and i think of you know different uh what are they mascots for for brands like a tony the tiger or frosted flakes um or or the the leprechaun for lucky charms there's so many opportunities out there that you can you can start to incorporate these nfts and yeah i love it yeah i think it's just a reminder of really uh a lot of the and we discussed this in the in in our podcast on tuesday uh is what's the difference between web 2 marketing and

web 3 marketing uh and if you haven't listened to tuesday's podcast highly recommend going back and listening it's a panel with four marketing experts talking about this transition uh and one thing that was pointed out quite accurately was that the core principles of marketing do not change the marketing strategy around uh focusing on creating strong messaging having a strong visual identity and a strong verbal identity uh and being laser focused on who you are is that that is that stays

consistent and that's really branding right so the branding part doesn't change between web 2 and web 3. what changes is the tactics right so now rather than create your brand on a cereal box well you can create your brand as an nft you can give some ownership to your customers and then your customers become this massive marketing force to push your brand forward because every board ape yacht club that owner benefits when one owner goes and makes a restaurant they all benefit from that because it's not like somebody's not like oh i can tell this is ape you know there's ten thousand apes they can't tell that it's a two three four six versus you know another ape they just know that it's an ape

right and so the brand grows as a result of that and i think you nailed it when you said you know this this pop can that we're showing on screen here which has a doodle which is doodles in a popular nft project uh it shows that there's a lot of collaboration that's going to come in the space and these nfts the ones again that have the large brand are really they're going to make they're going to make growth through through their activities very much yeah i love it that's what we got here so this one this is a this is a big one but we looks like we had the largest crypto hack possibly ever this past week um and that came with

right not to spread fun not to spread bud but uh yes and that came with the the very very popular over the past year or two uh axi infinity um and it looks like 625 million dollars was stolen from um from their company which is super unfortunate um and what's interesting is i guess it technically maybe was not a hack but but the it says the thief found five of the private keys that controlled the funds and then just transferred money to their own wallet i think that's uh i'm not sure how they they came about those those keys but

you know if you have keys keep keep them safe don't let anyone have those because as soon as someone has them that you know they can they can transfer funds out nfts whatever you have in your wallet yeah i think let's let's not uh i always i'm always afraid of sharing content like this because um i i don't want to scare people you know there's a lot of a lot of fear around new things new technology whenever somebody something new comes in um you know there's a lot of fear around it there's a lot of hesitation to get involved in it and so there is going to be hacks like this uh

it's not the first one it certainly won't be the last one um but i think it's a lesson for us all to i mean in my mind it's two things one um take the time to secure your wallets to secure your private keys you know be smart with those right but also and educate yourself on how to be smart with those but just use your common sense uh but also uh i think it's a lesson for fraxy infinity you know rapid growth comes with danger so let's let's all grow this and we want to grow web 3 and we want to build this we want to on on board the masses but we want to grow it in the right way so the pace

with which we grow needs to be considerate towards security and safety which there's a lot of people working on that a lot of people smarter than us absolutely yeah i know myself i have my my seed phrase written down in two places i don't keep it on phone or laptop computer anything like that i have i have it in one place that is hidden and then i gave it to my wife to to put somewhere else and that way they're there and you know hopefully no one else will ever come about them and i can try to keep those safe but we'll see um you want to hit on on this one this one's pretty interesting yeah so from building off that that fud uh and that hack

um i think it's important to talk about the fact that the there is punishment that's coming so this is a article um or a press release actually from the doj says two 20-year-old nft rug pullers uh and a rug puller is if you don't know is somebody who uh creates a project and then pulls the rug from underneath all the customers and steals the money so two nft drug pullers are getting charged with wire fraud and monreal laundering which both carry a maximum sentence of 20 years in prison so look there's there's punishment coming there is reporting this stuff to

your local government to uh the institutions that any criminal investigation institution actually works right um i think this is a big wag me moment we're all going to make it if the government is enforcing uh enforcing crimes on those who are using web 3 and using crypto and using nfts to their advantage and committing fraud and committing laundry money laundering so yeah shout out to the doj well done right yeah and i think this is a really good move uh moving forward because there are so many people rushing into this space that there needs to be um i don't know maybe a little bit of fear

for someone who just sees it as a cash grab to not you know come in and create this collection real quick make a couple million dollars and then just leave with it that's like no you're gonna be you're going to be penalized and hopefully that just builds back trust into the the community 100 this is a fun one ukraine launches nft museum to remember the war against russia and to raise funds um and i know we were talking about this before but it is a i don't know it it's something that needs to be remembered or maybe not celebrated but it's like it's a good move to to have this as a memory in our

history and it also allows them to raise funds that they can you know use to to to move forward as well yeah i think it's it's v it's been very interesting to watch how a war uh an absolutely awful situation and something that nobody wants to see or at least everybody in the world except for one man putin doesn't want to see but to see how that has enabled ukraine to use blockchain and use web 3 to fight back uh and they've raised funds they've created this museum uh and so i think the other

one thing that i gotta shout out about ukraine is that they have this was all created by their minister of digital transformation so it's also amazing to see a government organization that is uh actively creating roles to embrace the digital transformation that's happening to date ukraine has raised over 60 million dollars through cryptocurrency to support uh their their war efforts and this nft museum that they're launching is a way to remember that uh for generations to come and that's that's important uh so of that 60 million uh that they've raised or over 60 million uh what where where is that gone

jeremy yeah so this is this is really cool to see they have a a breakdown of you know kind of showing what what was able to be purchased with those funds that were raised and a lot of it has gone straight to the ukrainian army um over 50 was this 5500 bulletproof vests were able to be purchased and given to their soldiers ballistic plates for bulletproof vests 500 of those over 3 400 different medicines 60 walkie-talkies four hundred and ten thousand packed lunches so it's able to to feed the army um very incredible and uh three thousand thermal

let's see imaging and optics and five hundred helmets um and this is i think this is really cool because you a lot of times you hear about money being donated to places but you don't necessarily see where that money goes and so this is a really nice breakdown to see what it's actually providing them yeah and i think this again shows the underlying values of crypto is transparency so i think there's because this money was donated through crypto i i believe that ukraine felt the need to continue to be transparent with how these funds were spent and to share information

so you can see how you know we talk a lot about how what is really what is web 3 and blockchain and crypto well it's it's a cultural change it's not just a change in our monetary system it's not just a change in the way that we do business it's it's a cultural shift and it's a cultural shift of demanding more equality across the world and this is a great example of a leader of ukraine stepping up and and showing that yeah and that's one of my favorite things about i guess web 3 in general is this wag me idea that is just you know i don't know ironed into the uh the

culture there and it's where we're all going to make it and and you see that over and over people come together um to help out each other and it's just a very beautiful um if it's a movement but a very beautiful kind of like ideology that we are if we all work together and we all help each other out like we will all make it it's very very easy but it's it's beautiful 100 so this next one visa launched an nft program to help onboard millions of small businesses um i think that that uh is just another in a long line of really large corporations making the move into the space they they see value in it and i think that that

that helps with um a lot of the maybe the older generation that is a little hesitant to to look into crypto and nfts but now that a lot of these big players are coming in um i think it it just adds a another layer of credibility to what's being built and this also is something that reminds me of the podcast uh this week uh when we discussed uh really there's there's a lot of challenges right now around using using web3 and using blockchain just because when i say those challenges the the user interface and the user experience of this technology is it's

like using the internet in the early 90s right um we don't have uh the shopify of of web3 yet that makes uh ecommerce so easy so what happens is when visa and these big brands get involved they start to bring the masses on because they have the brand recognition but then they also are forced to create programs to educate and to make the user experience easier for these masses so that they can use crypto and they can use nfts in their businesses which visa clearly recognizes is the future so

shout out way to go visa absolutely um you want to take this yeah well this next one is the best kept secret in web 3 which is a joke it wasn't actually the best kept secret or website web 3. and that is that solana is officially launching on openc uh in april uh which is fantastic news uh because openc is the largest nft marketplace in the world and currently most of uh all of the transactions on opencr are on ethereum and ethereum as i'm sure many of you have heard has very expensive gas fees and so when

we bring another blockchain like solana to open c we can start to purchase nfps with lower gas fees uh which is great because uh last this past week was uh my fiancee's birthday and i wanted to buy her an nft for her birthday uh and so uh i'm not i'm not looking to buy an ape or anything like that i love my fiance but i don't have that kind of money uh so uh i i i found a uh a cute little llama nft um that was twenty dollars uh i thought great you know little little entity that's fun this is more fun than an investment i've

no uh i i do not expect that this nft is going to rise in value it'll probably go to zero to be honest but uh it's a fun experience for her uh to have an nft and so i went to buy this 20 nft and the gas fees were 100 so i'm sitting there i'm like am i going to spend 120 on a 20 nft no so i had to uh thankfully i'd already actually had googled several times when gaske's the lowest and so if you're looking to do any purchases on the ethereum blockchain definitely do google that because it makes a massive difference and then i put a reminder in my calendar of when to go and buy the nft and i went back and bought it and the gas fees were much

lower i think the gas fees were like 10 so it made a massive difference but again we come back to this it kind of brings back to what i was saying before this user experience right now you know a lot of people might not know that and so they might spend that much in gas fees or they wouldn't take the extra time to go back a second time well when solana comes to open c then we'll have lower gas fees uh for all so thank you openc thank you solana that's that is a great example of um you know a 20 item now being 120 it's just it's crazy yeah i remember i guess it was a couple months ago when gas fees were really really really high i was like

i just can't do anything it doesn't make sense and so that's when i started looking into um some of the others like polygon and and it was it was such a different experience i have not used solana but i'm excited to as soon as they uh they pop up on openc but using polygon um there's essentially no fee and so you can buy things and it's it is just the value of what it is at that moment and you're not paying this extra ridiculous fee on top of it and it just makes the experience so much better i remember having fun like i just went on kind of a little spree i was like oh i'm not just burning money to to buy this thing i can actually purchase the thing i want to purchase all of a sudden you started buying a

whole bunch of nfts just because there's no gas exactly yeah then i had to apologize to my wife for where's this money going i don't know to these random little cartoons um this next one google files a trademark for non-fungible planet um and again another in a long line of massive corporations making making the move and i think this is interesting because i think we've seen this more and more with trademarks being um filed and they're going about it the right way but it shows that they they have some sort of plan like they are planning something and they're just making sure that they're getting all their ducks in the road before maybe they launched this

non-fungible planet yeah trademark is almost like a uh an alpha in the branding space you know uh it's uh because trademarks are public documents uh anybody can look them up uh and this is now uh the second week in a row we've seen this last week meta facebook filed for eight trademarks and this week we have google filing for one so yeah very cool um and then here yet another one tiffany and co um just purchased uh i guess a an nft the rocket factory ts rocket factory um yeah so it's just it's really cool to see these big companies that everybody their

household names you know they're they're they're making the move yeah yeah the wave is the wave is happening it's don't don't deny it it's it's coming all the big brands are getting involved oh yeah um this is a great one do you want to yes let's just let's shift a little bit just to to jobs so the money is flowing into the nft the brands are flowing into into web3 and nfts and blockchain um but so is the talent so this is an article uh from morningbrew which talks about the fact that business students are skipping wall street for web 3. uh and i think if you're involved in any if you're in

crypto twitter or you're in discord servers you're seeing this already uh is the number of people that are either skipping traditional education or leaving uh their web two jobs uh there is just a flow of all the best talent is going to web three and there's just so many opportunities in the space you know where the money goes the jobs go yep and i've been thinking this for a while i think that the maybe the college system but education in general is just going to see a massive shift over the next i don't know how many years um to me at least just unless you're gonna do something very specific where you

need this certain um degree to to move forward like a medical degree or a law degree i feel like more and more people are going to be um kind of seeking alternative routes of education and even with the the pandemic and so much of it kind of being remote and learning through through zoom i think we'll see a big massive shift there but definitely into web 3 and crypto and um and the space moves so fast that i almost think if there was a degree around the subject at all it would within a month's time or years like it's going to be old it's going to be it's going to not really be up with what is currently

happening and so i almost wonder if yeah that that part will be different to have like a i don't know it would be interesting yeah well it makes you know what it makes me think of uh is the utility of nfts around higher education so uh one of the things right now would be that let's say i had a a degree well you might not necessarily know when i got that degree or what courses i took as part of that degree now i do think there is an argument that higher education is as you said becoming less relevant uh but i'm just going to take the side of higher education is still going to stick around for a sec

and let's say that i got an nft as part of my program or nfts so i could have nfts which show my credentials show which classes i took show which cohort i graduated in and what happened in that year so you could you could have much more ability to track and acknowledge the um credentials of somebody from education but at the same time the other thing is what you're talking about jeremy is you also could just go to basic education and we saw this during covet a massive growth in online courses and you don't even necessarily need to go to a college now there's experts out

there who are creating online courses and building creating their own content and they'll teach you everything you need to know uh about the newest technologies anyways so you know not that we're saying to skip college and go to web3 uh but i could say for sure if i was in this position i would highly be considering going straight to web3 and joining some discord servers and getting involved right the other thing the other thing i want to say here quickly is um if you are looking for jobs in web3 join the web3 academy discord server a little bit of a plug for ourselves because we have people posting jobs every week right now looking to hire in web 3. there's just a

flood of opportunities there absolutely um this next one the republic of the marshall islands formally recognizes dao incorporation um yes this is really cool to see yeah i think this is a huge deal uh i am personally in in the web 3 space taos is probably my favorite uh or my where i'm my my most passion lies uh you know i own some nfts and i'm investing in crypto i'm not a defy guy it's way too complex for me and i'm not going to spend my time trading and that's just not it's just not me um so i like the nfts but i really like the taos because i think that like organizational

structure is broken for a lot of these large central businesses and we need a new way to you know this goes back to what uh the earlier tweet that we were talking about by cantino uh about voting now he was talking about nfts using nfps to vote but dowse is just another way that you could use nfts as well and the problem that all these dows are facing though is all these dows are creating but they have no way to get a legal entity and let's just explain quickly okay why is a legal entity so important well if you let's say you're in america and you create a dao and you do not create a legal entity

then you are considered a general partnership and if you're considered a general the reason you're considering the general partnership is because once you have more than two people in a business uh that's just that's your baseline of legal entity that you're considered and once you're a general partnership then you individually take on liability for your business so if you do not create a legal entity you're taking on massive liability that's why the llc was such a massive moment for the creation of businesses and innovation because all of a sudden you could put legal liability on the llc and not on you as an individual so

why this is such a big deal is because all of these dows if you're running it down right now and you're not talking about the legal side you should be you need to be and this is huge this is uh the first place in the world where you can formally be recognized as a legal entity as a dao in corporation and the other thing i love about this story is this all happened because of a dao so my dao which was uh started by two gentlemen i'm trying to remember their names andrew and mark i believe i can't remember their last names uh and they they had been involved in dallas for years and they wanted to figure out the legal side of daos and so what they did was they found uh marshall island they found an island

they built a relationship with a i think a member of their local government and together they wrote new legislation the new legislation passed and now you've got this down corporation and the first place in the world to do this so check out marshall island if you're a dow check out my dow because they focus specifically on helping you get set up uh as a incorporated doubt yeah it's been uh it's been a year for this this has been really cool to see government start to incorporate some of these web three um tools and even um yeah bitcoin now being a national currency for

a couple countries now it's uh it's awesome it's incredible uh so next up nft of the month jer nfp of the month our nft of the month is crypto testers uh and the reason it's crypto testers is crypto testers is not a pfp jpeg nft uh that's not what we're what we're featuring here crypto testers is a community and the nft is a membership pass and we really believe that

this is the year that you will see massive growth in nfts for memberships we actually talked about it in our web 3 annual report which you can find through uh we'll put it in the show notes um if you haven't read it i highly recommend you read it but this is a community that's been happening for three years now uh that's all about building an education platform and creating really a network for builders so you can hire your builders you can have a network of testers to test your product and the way that they are introducing this membership is through

an nft so the nft will give you access there will be a limited number of nfts i think there's going to be 2 000 and that will give you access to the community and that's how you know really you'll be gated into the community and it's uh yeah it's really powerful to see the concept of using nfts for membership uh because a it's not just the gated access it's also the value creation in the sense that now if there's only 2 000 members allowed in this community well over time if if if i want to leave that community

i can then sell my nft when i leave to somebody else that wants to be in that community and maybe i get value for the fact that i was one of the first members in this community and i think it's interesting too that they said it's coming on a layer two and that you know kind of imagine goes back to what you were talking about earlier with um possibly the fees being an issue um and on a layer two you don't you don't really have that um and i wonder if we're gonna see more and more of that where people are launching on layer 2 or something like solana as more people adopt that be you know be cool to see for sure 100 and so uh we got to feature one more nft here uh i know it's nft of the month uh

so it should be only one but we're getting two this week we're getting two two this month uh the second one similar um rather than membership gated nft this is using an nft for a education cohort uh so this is crypto college uh crypto college is a online platform to learn about nfts dows social tokens basically it's you know to learn how to build these projects and they're launching their second cohort and it's an nft if you want access to crypto college into this cohort uh which is i think about four to six weeks long then you have to purchase the nft and

again you can just imagine in the future you know you have this nft it shows that you performed that you got this access it shows that you completed this program which gives you credentials and perhaps gives you more access down the road let's say crypto college blows up and becomes one of the biggest online colleges which we really hope it does shout out to crypto college they're members of our community and they're doing amazing things and let's say it becomes one of the biggest online colleges for crypto and you were part of cohort number two well i can imagine that you'll get some some sort of recognition for that down down the line in the future yeah and i love seeing this um you know web3 academy not being been around for super long uh quite yet but

to see the members of the community having something like this that ended up being nft of the month it i think it speaks volumes of uh what is being created but also the type of people that we've been trying to gather and there's the real doers like like you all always say but people just building really incredible things um i love that they also on here it looks like it's broken up into tears maybe and so that's that's awesome having the memberships out of it we're typical we're used to that but but they've incorporated that with a specific nft for each each tier of the program oh and this is cool one scholarship for every 10 nfts that are minted so they've

they've figured out how to do that where i guess they'll be giving one scholarship away to someone as as they're they're all minted out yeah fantastic and and again they i don't know if they programmed that but they could have programmed that you know when you get to scale they could program that so it automatically happens where every time they get to 10 there's a scholarship awarded you know it's it's just amazing that the potential here yeah i love it it is it's just beautiful the whole the whole space everything going on you're beautiful jeremy you're beautiful you're beautiful [Laughter] with with the way that that light is hitting you right now you know i got a nice sun natural light coming in glowing

i'm uh getting shot directly in the face with sunlight which uh i welcome in the spring uh good vitamin d there you go that's that's the weekly roll up thanks to everybody for joining us thank you to jeremy for being here today and filling in for kyle if you're not in web3 academy discord server join the discord server job opportunities there conversation around all these things all week and if if you want to drop us a line ask any questions whether it be in discord whether it be on twitter we'd love to hear from you thanks for listening and have a great week everybody have a great weekend yeah great weekend thank you for listening to web3 academy

we hope this helps you along your web 3 journey if it does please share this episode and subscribe so you don't miss the next one by the way if you have yet to join the discord community you are missing out this is where all the magic happens this is where we learn where we ask questions where we network you want to be in there the link to join is in the description below and finally a quick disclaimer nothing in this podcast was financial advice crypto and web3 can be risky you can literally lose it all in fact if you invest on account of what we say you probably will lose it all so don't do that in all honesty the point of this podcast is to remove the noise of markets and price and focus on utility implementation anyway so you should not take any of this as financial

advice thank you friends and see you in the next one