Onboarding your cousin - Maria Magenes

Transcript

[Music] hello guys yeah should I try yeah okay so my presentation is uh as usual a bit funnier than the others and um it's about on boarding and how the community is important and how how how we approach um let's say our cousin is important so I I think that this year for everyone this is what happened uh So a family dinner with a lot of people asking very stupid question about crypto and you are we

like ah okay guys so what is our common Mission here in the in the space is to scale for everyone so either you are a Dev or you are a marketing person or you are a a business person uh we all want to scale and bring more people into web free uh since I am a marketer um I I think about it and I invite you to think about it as a marketing funnel uh so basically uh there is the attraction that sometimes is not uh is not it comes from

endogenous um causes for for example the bull market the meme coins nftd hype Trump but also scam so also negative stuff attracts um the attention from from the from the mainstream let's say people uh then there is the interest phase and here it comes to us to be very active in educating people in order to bring them on so on board them next phase of the funnel uh in the onboarding phase of course the user experience is very important and then the retention again a mix of exogenous and endogenous causes

so bull market uh good products the community and the trust but then how can we help as individuals in the onboarding um sorry in the education phase and then in the onboarding process the first of course thing you need to do is to be patient because your dad your cousin is not uh understanding immediately how you may be working in the crypto space in 2020 knows so again think about this as a as a marketer um this is my suggestion

so uh you have the funnel you need a strategy uh how to build a super quick strategy when you need to educate first of all you need to understand your target so what's the level of this person like in terms of Education in terms of crypto knowledge maybe they know something maybe they don't know nothing you need to start from scratch and also how they are open-minded for example my dad is an engineer so he is a bit more open-minded uh than my mom who is a doctor and she don't even use Google doesn't even use Google uh then the second point is then I know I know my target um what should I share with

them so nobody like cares about what you're saying without evidences and data so show data it can be like a bit more complex data or just like mentioning some uh um some stuff for example highlighting the growth of the of the C sector and also our institutions and mainstream um um mainstream companies like for example PayPal uses crypto so you can show this is not the the devil you know uh then pitch use cases so how crypto is used for other Scopes that are not paying drugs weapons uh and like illegal stuff and

the Shady things for example I I always mention my friends in Argentina where the inflation is is very bad and they get paid in in stable coins this is a used case that I I mention very often um as a as a yeah as an example uh and then share learning resources again also here there are plenty of them there are more like easy peasy for example all of the main um exchanges like CRA and coinbase binance as well as their own academ where people can really easily learn from the basics what is blockchain what is bitcoin what is ethereum what is a smart contract blah blah blah blah how

to buy how to sell Etc and then there are more Community like more into PE people who want to really learn they can like participate in shifi Safari uh defiant education program these kind of um of tools are very important and finally I think it's very very key to show people how to use stuff so if your cousin Gustavo ask you ah should I buy buy Bitcoin then you tell yes you want to buy Bitcoin let's do it now I show you it's three clicks you can buy Bitcoin you download unfortunately now uh we

need to use probably coinbase or something like that because they again the ux is smooter there but just show them like you you attach your credit card you buy Bitcoin then you if you want to swap it's like this blah blah blah blah of course always mentioning the risk and uh make making all the recommendation needed so this was from the individual point of view uh I also besides being a marketer I'm also um a community co-founder and a Community member in the first place with Mato who is there we co-founded spaghetti

spaghetti is um what do we do as spaghetti and I want to pitch this because I think it's very very important if you guys want to start such these kind of projects is very important for the on boarding and education as well so in 2021 we we co-founded this community uh basic Ally yeah Forum Enthusiast uh and actually we found out that in Italy that there were a lot of people in the space and we brought them together uh we are focused of course on education collaboration and engagement and the mission is to basically uh

converting skepticals uh and explain that crypto is not the devil so it's not intimidating is approach able and we do it how um bringing together the people that are already in the space but also and most of all trying to on board new people so for example this year we collaborated with a music festival uh so we we help and we try to put web free crypto also in other Industries in Italy uh and I think this is very important this is our map uh that you can find in the website and it shows we were zero and now we have all of these

Community communities around the uh the country uh starting from it Milan it touring uh napol uh in Rome there is it Rome and urbe a lot of other mini like um legal as well communities in the middle of of Italy so we are we are very spread and we are very proud because we were able to build uh a good Network so to conclude uh building Healthy Communities is extremely important to remove fear doubts and complexity and as I said before

education is one of the key um to on board and so to scale uh that's it I had 10 minutes so they are over this is basically if you scan here there is uh the passport we that is another initiative that we do with spaghetti basically you collect uh you scan you you download your passport for the and Main conferences that we are uh supporting and you get your badge basically for every talk you attend that's it I don't think you have questions but if you have questions please we have 40

seconds cool it was pretty straightforward [Music]