Web3.0: Transforming the Human Web from 0 to a 1 Sum Game

Transcript

okay hi consult okay hi thanks for coming today we'll discuss about transforming the human web and actually the Sun gave from 0 to 1 in basic this presentation represents the company mindset and everybody who stands behind the Toki Network if you start and take a look back at web 2.0 when it was formed there was no other sources of informations etc so practically the architecture on which was it was built it was based on master slave wear master dictates the information and slave just

listen to them and in branding and how it's actually said we call it a server and the client which leads us to web 2.0 in reality is actually based on the master slave architecture where server acts as a master and client as a safe if we move forward we can say that web 2.0 is our central is the prison and they're dictating our laws information their parties controlling our value our money so we can we can run out and we can skip it and the only way to run away from it is to go to web 3.0 and getting to some of the of the examples we can say that

okay this is something we say very often without thinking at least and we say ok Google what's going on and if we go deeper to this sentence we can say ok that that means that that leads to enslavement actually ok Google I have no alternative dictate my reality and what is Google Google is centralized private they don't narrow interest server which actually serves us as per some criteria they are golden and not what's relevant to us mostly another example for the same situation is ok Bank how much am i worth how much do i owe which dictates our value in some way which has again ok I don't have any alternative I need to

ask you how much I worked ok Bank dictate my value what is Bank Bank is centralized the privately owned narrow interest coin printer and how much do I owe you can dictate my financial enslavement literally the third example for this is the example for the laws where it's again we're coming to the same situation ok government what should we do what is lawful ok government I don't have any real choice what is government government is a centralized privately controlled narrow interest master of the public will and when we ask what is lawful it's actually dictating the public interest those are those are the three examples of the and all three mentioned things like government's

Google the banks they're all centralized economies and the ultimate pearls of them are there representing a narrow interest group before everything behind that they're failing to serve the good of the public they're serving to both of them inflationary feeds always debase to oblivion and their selling of the future and the public for present welfare of a minority which we are all aware of ok let's take a look at the Gini index from 2019 which represents inequality as lighter it is then it's actually more equal and as it's more darker then it says there is no no no equality at all

which means like one would represent that everybody knows somebody else everything and the rest are having nothing and as lighter it is that means that it's eat more equal or balanced so this is how the world looks like now and now let's take a look at the true face of inequality these numbers here representing inequality is 0.45 we're top 1% ingests 22.8% of income top 0.1 controls as much wealth as the bottom 90% top 1% accounted for 58% of real income growth from 2019 to 2014 with 42 going to the bottom 99 and high

highest child poverty rate in developed world would you maybe guess which country is this this is representing us of course and it's just 0.45 inequality rate moving forward we are we're living in the world of the capitalism and democracy and now it looks like do we know how many dollars were printed today or maybe where all those dollars go I hear how much dollars buys the law there is no true north of the Public Interest no optimization of humanity is one that we should be all together and no integration with the reality of collective individual experiences those are the issues we're having today and

they're hurting the economy and our lives indirectly why we need decentralization and why is the decentralization this zero to one game here at once am game first of all we need the game where everybody wins zero game is one takes it all and everybody else is losing and we need this game where everybody is winning and we can bring that with decentralization where we can firstly much higher emergent complexity also networks availability will increase new types of network effects and we can embed Public Interest into the base protocols of the

human web and liberate the will of the public all those things we can do with with the centralization now we can do a small we can compare web 2.0 and web 3.0 where master/slave architectures would become actually master master architectures server client would become server server self-surrender will lead to self sovereignty privately owned things will become publicly owned information net effects will lead to value net effect like I let me give an example for information that effects let's use Facebook as an example you have some friends followers whatever and you have some news feed which were your reading and they serve you some content

from maybe few percent of the people you are following and you practically can't choose you're gonna see or what you wanna read that cetera and let's see let's take the example of the value network effects which we are striving to and for instance let's say few of us are holding some token and then some of those tokens got burned and that's gonna affect all our values my value value of my friends value of everybody who is holding that token also private siloed databases are gonna be global shared databases we have a lot of passive users and active participants which I mean we have curated a lot of passive users and with web tree we'll have a lot of active participants and private masters are

dictating the state currently which should lead to public consensus to optimize the state all those are things which should change with the web 2.0 to web 3.0 transition so we can all agree that this centralization is the one and only killer feature we need the only one killer feature we need is the centralization and what we need actually is a new network for the people by the people because we should be all United since everybody we are all in some kind of interconnected and everybody's life literally and directly effects on other's life and we can begin we can use a very very very concrete and real example the coronavirus today we're

having we're like somebody's infected and it affects other people directly or indirectly it affects other people so we are all interconnected between each each others so let's let's do some some like some of this first part where we have web 2.0 masters they own your private information they own the information network effect centralized entity is making money for everyone's private information and we are actually we are the food on which the Masters feast but we are not included in the value generated at all which leads that everybody actually the world needs needs

sustainability and what we need for sustainability we need inclusivity inclusivity leads to sustainability literally and Global Financial Inclusion will breed global sustainability that's also something we're going to achieve and to get that three point zero where all of us will be included so we we've been thinking about all those issues and the problem we try to solve is putting the word of mouth on the blockchain and the let's say the Facebook model for the marketing and for the business you are paying the bots to reach you the audience and that's a multi-billion

dollar market which goes all to one centralized entity in this case Facebook why all those money doesn't go to the people who by their efforts brought the same results and the answer for that is that we need the result driven online reality where people will be rewarded for the work we did Oh since everybody every human being is connected by six degrees with the rest of the world you can spread the information with the right people who would be interested in the right content and share it with them not just make the bots do this by some algorithms and our vision and the mission is actually to create a

technology to fairly redistribute the wealth of the internet back to the people and to empower citizens to regain ownership over the information flow so all the informations shared on the Internet you were owning it not not not others and you should share this information with the people who are who would be interested to read it or to get some content or to buy something etc not just going around the Google Facebook or some third centralize the party where you'll be served around a lot of non relevant things for you and in order to solve this problem and to bring this to the world we embedded smart contracts into HTTP by infusing economic models into

regular HTTP links so at a glance your company be started the 2017 mid currently we have a 4.5 thousand registered users for just being three months on the maintenance 17 team members and software by now we raise 2.8 million dollars and so now let's get back to the network entities and actually to the players in the in the game where we have contractors referrers participants and integrators and let's start from the from the contractors or businesses where they have some business result let's say you have some you want to sell some tokens or to get some leads to spread some content around the web so

you're you're defining your business goals and let's say creating some campaign through two key Network and then you're publishing this campaign to the some your your leads you have currently or your client base etc then your clients are incentivized to refer that information to their friends or the people they found relevant they would need that either buy something or donate or read some content and once that information comes to that the potential participants and a participant very often they get a discount all refers they're getting rewards for the efforts and the work they have done in order to bring the result and everybody gets

reputation where we think redistributing wealth is a win for everybody if we move forward we have a couple of products currently live and running on the Ontario main network those are donations and tokens campaigns where you can either sell any of your ear c20 tokens or you can raise donations for charities nonprofit organizations foundations etc and the product we're currently striving to bring to the production is actually creating two key smart links where you can convert any of your links or either convert any externally concrete your own link to us where you can share it on the intranet and track its its distribution

online in the incentivize people to share a link with the pay-per-click model like CPC campaigns and also there is a lot of products coming soon depending on the community needs so let's let's get to the problems and to the dichotomy we have currently in the web 3.0 present that there is a speculation and death tolls I do a lot of people speculating some talking values looking at the market etc or a lot of dev tools which are again developers building for developers no real users no use cases and that leads to Ducato me also we have that product

which is waiting for infra either infra is waiting for product and that's a very big very big problem we have currently in the map tree and of course we have value which is actually equal to novel utility for end-users those are the things we need as soon as possible to solve if we take a look at the current problems in web 2.0 now that first of all nobody has ears if any clients and everybody has HTTP clients which is web browsers HTTP is actually only a trick part of web 2.0 and then again no but no one has web 3.0 wallets no one knows or

wants noncustodial web 3.0 wallets no one has an active address on web 3.0 nobody wants eater and nobody know how to easily or seamlessly get it eater or Bitcoin or any other crypto value without passing a lot of KY C's etc and what we need to do is actually to get web 3.0 close to web 2.0 in terms of how it's going to be used so we should keep using HTTP clients and stuff like that which are people used to but bring web 3 to them and so technology we have for 4 patents worldwide protected and the whole talk is built on cryptography

currently we have a 2 key protocol which is a revolutionary 2nd layer protocol which embeds smart concepts into HTTP links also we built moved tap tracking which is allowing us to tracker than track and record every person who interacts with our links and we have multi-party stating we'll build multiple party state networks technology that connects all people sharing the link into literally a dynamic blockchain chart without requiring prior knowledge or if even they don't have to data need to have a web tree or wallet wallet so moving forward what we what we wanted to to bring is that first of all anybody

can create smart contracts and participate participate using nothing more than browsers so there are no painful processes of opening the wallets again registrations etc and you don't need any technology you don't even need to be computer science educated person to know how to do this also the participating in smart contract should not require any pre setup and that leads again to the two things I said in my first topic like web 3 addresses noncustodial wallets plugins etc and most transactions don't depend on layer 1 in real time so there is no too bad you execute it we're facing on the on

mostly blocking product that you're waiting for a lot of transactions etc and we are like transducing the state machine of the smart contract securely and decentralized but not pushing all transactions at the moment to the to the blockchain if we take a look at the two key protocol that's HTTP based multi-party state network first of all we all upload transactions from layer 1 to layer 2 layer 2 is off chain network of web browsers acting as the centralized Nosed nodes forming multi-party state networks link sharing in our case means adding new parties to the multi multi-party state Network and transducing the state and it's it's again by browsers for

browsers so there is like again we can take a look at the roadmap to general purpose HTTP based multi-party state networks where we should have multi-party state chains and that leads to linear state transition we are HTTP link sharing which is 100% decentralized secure and scalable also pseudo manage the GP multi-party state networks which leads to plasma mining and browser holiday monitors and fully distributed GP multi-party state networks which which leads to browser participants wall adapters and browser miners this is how to key link looks like it's it has two

parts first part is first of all it's it's regular hypertext transfer it looks like a regular heart at Apple Inc but actually it's contained of the code and state hash where code hash is stored in the IP FS and that's that's the really miracl web hash dictating the code and the state cache which is actually the two key protocol state of the current of the current link moving forward as everybody is well aware here we have public and private keys private keys known only to you and public is known to everybody and we have brought the mid layer which is called the state keys and

there they're keeping actually that the secret which is known only to the influencer or person who created the link and his followers so let's let's use an example some information your you want to do some some tokens your you created your link you showed you did your peers and the secret in this link is no only to me and to people I shared it with and let's then they shared it with so we're creating the whole mesh network all the people sharing it on the web this is how two key campaigns looks like and if you take a look at this referral graph that's exactly what I've been speaking about where the first

person created the link then it shared with his peers then his peers shared it with other peers and the very important thing to know here is that everybody who is on the way from link creator or contractor of some campaign to the convertor is getting rewarded everybody in his like way we go to the tree is getting reward for his work he did to find adequate people although they're the to compare their clear they are running on a tree on public the centralized blockchain so everything is visible in public for everybody they're secure they are managed by smart concepts and so again there is a lot of talking Network

features there is a in-app two key wallet and of course integrations with the Matanuska ledger we support a few currencies currently it's eater your seat when you talking stable coins although there is an option would simplex to buy a turret or application there is a marketplace for all campaigns depending on the category also we have our own kyc with also all the integrations with the civic net key etc - birds took is responsive to all screen sizes both mobiles and computers and now if we again move forward one step we can see that two key campaign has a lot of advantages and that's literally one-stop

shop for all contractors and users needs first of all it's its new model for fundraising there are no transaction fees you can create your unique tokens for participation it's open to the whole world it's self-serving there is no need for any as I said earlier no need for any prior coding knowledge credit cards are accepted that if you want to buy by eager with simplex there is a lot of distribution models platform fee is only 2% compared with like 5 to 10 average on other platforms and of course you can always give a feedback to the link and

we are first on the market with with this so I would like you I would like to invite you all if you want to scan this QR code and later on you can you can open your this campaign you can forward it to some people maybe might be interested in this kitty fight campaign and you can see how the referral graph is is getting built so if there are any questions do you think that by creating a kyc system that is

basically tracking the users that you're creating a new state and your guys are actually becoming this centralized party then so actually i'm not sure but the the point would kill the whole key oasis first of all you can pick either you want it or not per campaign so that's based on the business who does the campaigns he chooses if he wants kyc or not and that's mostly for the law regulations they need to hello what's the flow of money on on your platform on your service like say a

campaign creator transfers funds to to your custody then post his or her link to influencers or not shares with the influencers they share the same or different link to their followers and like when they when and how they do withdraw the money and in the meantime are you the custody of the funds okay so first of all money is whenever there is a new campaign created all the money is kept on the campaign's not on our

wallets and let's say let me give you as an example you want to sell 1,000 some yearsI 20 tokens and you said talking price of one eater for easy mathematics all the things you need to do you have to put those stockings on the campaign and create a link once that link is created you can you share it and spread it around the internet once there is a conversion which leads somebody puts in eater and buys those tokens let's say some of them the eater is held on that campaign contract which you have deployed and you are the only one who is able to get that eater after and whenever there is every conversion the influencers are being rewarded actually

the rewards are being allocated for them at that moment but when campaign ends they will be able to pull pull down the rewards or they can do it while the campaign is in progress depends of the of the campaign type and where the data like how much how much the influence is rewarded goes from is it like from your platform or there is like a magical Oracle somewhere so now influencers are rewarded in two key tokens and the reward is taken from the conversion amount which is defined by a contractor so business which defines the the campaign and creates the marketing campaign they're setting how much percentage they want to give to the

influencers so they're not the whole it is you're not paying in advance you're not taking any money and not having a guarantee for the results you will get charged only when there is a result then you are paying the influencers who have been participating in that conversion who led you the convertor who led you the person who bought the tokens or read some content or whatever is the campaign goal okay anybody else the question was related to

identity how do you feel about the identity the need for it in the process that you're building so practically you you can be completely anonymous or you can decide to be registered and leave your information there depends of you okay thank you very much for coming [Applause]