How Decentralized Social Gaming Demands Web3 Communications
ETHCC 6 · July 2023 · 16:02
Joe Yu examines user experience in decentralized social gaming. The speaker considers account abstraction and wallet-to-wallet communication as ways to make those games easier and more enjoyable to use.
Speakers
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From ETHCC 6, hosted by Ethereum France.
Transcript
foreign [Music] okay um GM everyone I'm Joey I'm the co-founder of the sending Labs so this is my first time to be Paris so I'm so excited to be here and then um our products and the company we call it a sending Labs so how many of you are the builders or a game developer here can you rise your hand okay so if you have your apps or games I think do the user acquisition and keep
communication with your users is very important so I think today's topic we want to have how social will help ordered Builders can do the user acquisition and we want to bring the next one billion users to the web3 for all the builders and then my previous experience I'm from the web too so in 2010 we built a apps called Dolphin Browser So within four years we got around 200 million users all around the world so I think um for the kind of regions we got a lot of user experience and then how to build the ecosystem and do the user acquisition so I want to share all of you and then we all embedded all the experience to our products
and then the first things is that um we truly believe the power of the community because you know every good products they need all your fans to build and grows with all of you so I think um within the previous times we got a 200 million users so all they are from the builders their users and influencers and content creators so I think everyone is very important but how to keep communication with them and stay connect with everyone and then that was the problem is everyone say web3 is the changing and it's the Futures will have one billion users but why it doesn't happen yet I think from my point of view so it seems The Limited of the target users because
all the previous users they are all Traders and want to do the investment but for the mass Market I think just seldom people know what the hell was the crypto or the web series so I think it's hard to use and then all the learning curve is very Steep and then all the operation and the connection is not that good enough so I think we go back to the web one and web 2 so we can feel that social and gaming is the Catalyst to rise the every generation of the web so I think it pushed all the new things to the mass market so I think we can solve the problem how to build a connection between the builders and the users because we think the connection is
fragmented so I think we still we want to save all the users with a fully decentralized and Universal communication we wanted to break the social Water Garden because using I connect with all my friends and users with the telegram they score tweeters WhatsApp Messengers and every everything it's so so frustrated for me and then I think the second things so to the web street today we are not only transfer the information and and all the chart message we also transfer the value and then all the assets so we cut it we connect your mouse with your pocket and then so I think our solution we want to link the people assets protocol and
other apps so we wanted to make it a better user experience just like you use your iPhone and all the apps in a very easy way so our product sending Network we wanted to provide a decentralized in decrypt communication infrastructure for all the Builder to have your Universal chat so that means all the social feature like the in-game chatting and the social fees and the community chats we have already built a wheel for everyone for example you are a game developer you want to have the in-game chatting you don't need to just keep re inventing all the wheel so we build the sending network with three kits is the first one
is the communication kit and the second one is the user acquisition kit and the third one is about engagement so all the kids is very easy to integrate so by the um communication kits we're providing a universal chat experience that means you can stay connect with all the users everywhere so the users just need a wallet address to log into our Network for example you can have in-game chatting and then you also can build a community like the WordPress and then to have a communities and then they set up a game Guild there you can just chat with them or if I got someone's wallet address I can send a direct message to him directly so all the network and then
the server is fully decentralized and then we also provide a food of SDK include the Android iOS web and then even for the game we supported unity and unreal so if you are building this just three line of code you can integrate all the SDK and then for the fundamental or the infra was building we we called it it's a app chain so there was app chain is leveraged both these two kind of layer because we in the beginning in the top lever we have a P2P Network because it's a fully decentralized everyone can communication with each other very easily and then no server storage any contents or data you have transfer and
then but at a fundamental we save all your accounts your profile your assets owner chain because someone has already tried to use the blockchain to send a message but it's very slow expensive and the user experience is very bad and then right now you know the TPS for all the public chain is a big challenge so even for the transaction is very slow no matter this how to send them billions of message to the whole network so we want to combine this two layer to solve this problem so the whole setting Network we have three different layer so the first layer we call it the client and then the second layer we call it the edge Network so everyone can very easily to set up your
validators on the network to host just like a relay to transfer all the message and then the third layer we are the cross chain capability so right now we only support the evm but in the future maybe the Solana and sui and more chains will be support and then um today um we wanted to just release the latest version of the sending Network because in the East Denver we just released the communication kit so I think if you want to use it just go to the sending.network is our website you can use it um but now today we want to release the acquisition kits because we want to drive in more user expansions Through the Wire growth for example if you're building the games maybe there was a lot
of frustrated for the user experience like how to set up your account and then how to set up the wallets so we're also using the account abstraction for create your MPC wallet or even like the social recovery wallet so for the users they don't need to know what the hell was the C phrase and then how to get the gas so you can just get them all the money and asset from the platform or you even can just ask your friend to help to pay some gas fee or to purchase something for you so I think all the onboarding process is very easily and then the second scenes we work with the polygon to build is uh um decentralized daps Marketplace that
means all the communication we can call the third party apps directly for example within a conversation just similar to like the slack right slack is an instance messenger but it can integrate with a lot of third-party um plugin so I think for example you can have Marketplace in the community or you can do a swap or purchase an nft in a community so or a third-party contract can be easily core in the conversation and then we all these things will keep it open so right now we have already a lot of game developers and then the app developers has using the sending Network to spread all these users so this is the first one our strong Partners the
polygon they build a community curated Marketplace so in a community you can easily to see what's the trending how much apps they are using right now and then the second step will build a game centers to help all the developers to just share and do the promotion to everyone and here were some examples so how to integrate all the chat box to their games so here was a famous game they called it earn seven so it's a native web spree games so here is the marketplace you can see on the right corner it was a chat box so that means if you go to their Marketplace you can chat to the nft owner directly so just
negotiation with the price wisdom very easily but also you can build a game guilt in just this course Style app so here was the sending me so we build it as a example so all these apps is looks like um web to the WordPress you can very easily to build your fully ownership Community just like to deploy the WordPress but the older user experience is very similar like the Discord so you also can talk and then core um the earn sevens Marketplace so that means something very funny things can be happen for example I got a good weapon from the games I want to sell it but I don't want to list it just in them
for a price at the marketplace I wanted to make a community action to make all the users more formal and then to help me to easily sell all them their stuff very quickly so I think it was very easy to call that so um for the earn seven so by using the sending Network the audio users and active rage is or um increase so much so for the engagement they increase 3.5 times and then all the transaction they increase a lot so I think we really can help all the developers can build it and here is more example um we we have the other game like the digital reborn and here with a metaverse game we cut it uh the audiverse so they
also help them to increase so much like you can just chatting with your just meta girlfriend in the games so we also connect to the aigc and the chart GPT so to train all the NPC they will have their emotion so keep chatting with all the the MPC there so I think you can just build your own girlfriend and or your friends in the metaverse so all these things is provided by the sending Network because we think provide a communication protocol can be used everywhere so we will help all the developers to stay connected with all their users so I think more games could be here and then we also integrate some
just casual and social games in the community for example here with ludos and then some uh Mimi Punk so um that means if in your game guilds or a community you don't just want all the users just say GMS or to say hi in the community you want to real engagement right so um for the communication we also support you can play some Community social game like you can play a chest or you can play some just fight something or either you guess so this kind of games so if you also build some social mini game so we're also very love to integrate with our game center to provide all the our audience so here was more example
and then um we also open not only for the game Studio but if you are building some infrastructures or some dabs we also want to integrate so here was some example our partner they called um with w3w they are or CRM system so when we integrate with them they will help us to analyze all the community wallet address was there a social attacks was their portfolio behaviors so they will help us to find the target audience how to do the promotion to every this loyalty users so I think also very helpful and then the next partner is we got it nft Go the nft goal they build their just
Community nft Marketplace so it's very easy to if you have your own games or apps want to have a Marketplace you can use their SDK but that also include our sending Network the chat features so that means every asset tabs and then all the protocol they have a feature to connect with each other so but um at the end I think the whole web stream is still in the very early stage so we want it to be the Hub to connect all the builders the game developers so if you are just more interesting for our sending.network please go to our website and all our twitters to get more
information so we would love to growth with everyone of you yeah that's my presentation thank you that we still have time for the question okay so if no questions I think we can take a break um actually I have how are you thinking if at all of integrating this with existing decentralized web3 social
um just in case there is a plan of like integrating all of these things yeah yeah so there was um I think the social Market is very great so I think um for like there are more um protocol like the lens or everything right they are also social but I think the WhatsApp and then Twitter is total difference we are more focused on the instance messenger so we are very open to integrate with audience this kind of social feeds like the Cyber connect um the the blues guy or even nose drawers and then that because when you go to see some users profile if you can call their wallet address the social fees so I think they will be help for the community to engage more so I think everything we could be the partner but
in this kind of industry right now the instance messenger I think southern people was doing this so we will like to have that okay and then thank you all [Music] foreign [Music]