Interview with Mazurka Zeng, Managing Director at Bybit | EBC11
European Blockchain Convention (Oct-Nov 2025) · 28 Oct 2025 · 6:10
Bybit's Mazurka Zeng describes in a short interview how the exchange approaches European retail users, with cards and user-friendly trading products as a first step and a stated next step of letting clients open a bank account within five minutes. AI is presented as a help with the reporting that the EU regulatory framework requires and with translating content into local languages. Zeng also says that other regulators ask how Bybit obtained its European licence.
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From European Blockchain Convention (Oct-Nov 2025), hosted by European Blockchain Convention.
Transcript
Hi everyone. Uh we are here at the European Blockchain Convention. I'm Alona Co at your blonde PR agency. Uh sitting here today in this beautiful venue in Barcelona with Marzuka Zang, managing director at Byate Europe. Hi. Hi. I may say bye to me. >> Of course. Of course. How has Barcelona been treating you so far? Oh, I think it's really good and also for this event I made a lot of pickle a very interesting topic even this morning I just finished my kind of a lot of the discussion and what advantage for makeup you get for that.
>> Cool. So bit is one of the strongest uh trading tools out there. You guys have some really powerful tools. uh talk to me a little bit about your uh retail users adoption and what are you doing you know to ease the onboarding for them and to help them navigate this like very uh turbulent water I think it's a very special experience building a babyu uh because we try to literally link with regular users to proto in that case as a business strategy is totally different compared with might be global just to open the door for the massive markets we firstly product like our fiat out of bofas also our body cards which is
really popular in uh European countries people like to use maybe that's first step for them to you know put the crypto on it get crypto also get some uh investment yeah it's a good start and we also provide some of the you new user friendly product like a spot treaty spot margin uh we want to build up the first stage of product in this way and from you know your experience with the European audience. Do you see any specific trends or interests within the European crowd that you think you know uh work mention? I think just along with uh BC cards and also with the crypto adoption uh lots of connections just changes are happening especially link
with web two and web three product link with the banking traditional banking system. uh like for bid actually what we want to do the next step is open a bank account for our clients. Wow. And what I want to do is within five minutes I can open accounts and they can easily put their assets are wallets and they can easily change their like local currency to proto in that case you know it's literally wallets wallet clients and literally just make your life easier. We're very interesting to see how you can solve visual interability and the changes between the crosschain and the uh fiat to crypto uh which has been a challenge for a very long time for a lot of technical uh uh startups in the
seeds. Um so AI is becoming you know a big issue with basically everything you know we're using now uh Chad GPT for stuff that we never thought we're going to be consulting AI. How do you see this being evolved in the training area with users? Do you see them you know looking for it engaging with it differently? with AI I think it's can uh play a very important role in even in our work or even our reporting because under Mika confine free compliance framework you need to do a lot of reporting analysis also make sure that you can literally protect the consumer's sake in that case data analysis also provides appropriate
tool for the for trading I think it's become more and more interesting also we provide had use AI to provide the localization uh let's say uh like the language translation content to make it easier for users to understand but that's very important but if you just compare with what happened long time ago it's not easy for all the people just read English not mention about know more about crypto right yeah but now I think they are treating our life as a tool >> yeah for sure I mean the the localization part is a huge asset especially when we're talking about bringing it, you know, crypto to mass adoption and to the retail user. Any any tool that we have to help them engage
and understand more would eventually I mean they can be a a bigger player in the in the scene itself. So what can you tell us a little bit about your role um in in Europe? How do you see maybe it different from your counterparts maybe you know in Asia in the US? >> Uh you mean other jurisdiction? Yes. Yeah, I think um actually when EU implemented MI car it's very important for the home world let's say actually provide a good pilot. Yeah, also a very standard and this is framework for all of the guys and you can definitely see for other uh countries even for the regions people are changing and you also want to use it as a model want to see
what happened and actually we talk a lot with other regulators they want to know what happened how we apply for the big license successful experience I think the complex wormer is changing because of it and definitely what we viewed for now will impact on other regions like you mentioned. Yeah. And I think it's a kind of mutual learning from both of our aids. >> Yeah, it's very interesting. Um, anything else you would like to share with our viewers today? Maybe something about BB's plans in Europe in the ne in the next couple of months. Yeah, I think uh I really would like to introduce our cards to all the audience. Oh, everyone uses like wow, it's a super good product and I I think we can try with it. Just
put some money in it, try the card, you know how convenient because you can get a higher APR and when you spend you can directly spend out no need to retain. That's what we talk about crypto that yes per crypto. It's not a very manual or old-fashioned thing. It's already become our daily life. Amazing. Thank you so much for joining us today. Thank you.