How to build an engaged web3 community | Shannon Snow, World of Women

Transcript

[Music] thank you how you guys feeling I love it well such an honor to be here today thank you so much so the world's most successful companies don't just have customers they have passionate fans that advocate for the brands represent them and even make it as part of their identity in web 3 this phenomenon is Amplified with new levels of ownership and co-creation those purchasing your product aren't just consumers they're a community of co-creators and owners we're going to explore how to build this type of passionate and engaged Community

through a case study of what I've experienced building one of the leading nft communities and brands in the nft space world of women in his 2008 essay Kevin Kelly said to be a successful Creator you don't need millions of dollars millions of customers millions of clients or millions of fans to make a living as a craftsperson a photographer a musician designer author animator App Maker entrepreneur or inventor you only need thousands of true fans even if you are scaling a business at the highest level having a core community of passionate fans can do more for your brand than having millions of

people who are not engaged so what if you could create your 1000 true fans in an authentic and web 3 native way we'll look at this across the full cycle of your business what you can do when you're starting your company scaling and growing your community maintaining the momentum and hopefully if you succeed thriving together first let me introduce myself I'm Shannon snow I spent over 15 years in Tech 10 years in Silicon Valley building and leading teams at Google and then at meta leading the U.S entertainment team this was me web to me at South by Southwest in 2022 giving a talk about

how entertainment companies could adapt to the metaverse a year ago I left Tech behind to pursue something that I believe will have greater impact being the CEO of world of women world of women is the leading mission-driven nft community and one of the top eight best-selling profile picture communities of all time while launched in July of 2021 with 10 000 diverse women avatars living on the blockchain with the goal of celebrating representation inclusion and equal opportunities for all in less than two years wow has done over 300 million dollars in primary and secondary sales across two collections

and we've achieved over a hundred million in Social reach as the profile picture for inspiring women including Reese Witherspoon Ava Longoria Sophia Vergara Shonda Rhimes and more inspiring humans who use their wow to Showcase their values since then we've built a diverse and Global Community we have over 13 000 holders of our nfts 400 000 followers and supporters who amplify our mission and in an industry that is heavily male dominated we are very proud to have broken the Curve ninety percent of many communities are male wow has 60 percent of women and non-binary holders and we also have 40

percent men many of whom say that they buy wow because they want to build a better world for their daughters our community is 50 U.S 50 global and we were recently awarded the best community award at the Muse awards at the metaverse entertainment World Summit but over the past two years our community has operated like you will in a backdrop of volatility this chart shows nft sales from 2020 to 2023. the Bull Run of August 2021 through May 2022 ended with the Luna and Tara collapse and further declined as crypto gained more distrust with the FTX downfall

in 2023 we saw Marketplace competition result in a decline of Creator royalties which was the main Revenue stream for many nft communities this strange planned roadmap initiatives as they went underfunded asset prices dropped and as a result many communities either failed or tore themselves apart why this should matter to you is the same reason it should matter to anyone growing a business there is a time when you will be new and hot there is a time when you will be not so new and there is a time that you will be under Fire from my experience everyone wants to be a part of your community when the numbers are up the true question is how do you build a community when the

numbers aren't up how do you build a community that stands by you no matter what first and foremost why should anyone care about your business or the problem that you're solving you have to stand for a mission that matters before World of women profile picture collections like the board Apes were gaining momentum but there was a huge problem no collection at that time featured woman avatars our founder and lead artist yam karkai saw that if this trend continued women would be locked out of tech and economic opportunities in the same way that they had been throughout history how are women supposed to play a role in the next generation of Technology if

they couldn't even represent themselves in web 3. this desire for Equal Opportunity really hit a nerve in fact 72 percent of our community says they are most aligned with Wow's value of creating equal opportunities for all especially in web 3. some of our earliest and most passionate supporters like garyvee found wow connected with the mission and evangelized us because it was so important to them now it's one thing to stand for something on paper but it's another thing to live by it my advice is to show don't tell for World of women this meant donating over two million dollars from our mint

to women girls and climate causes offsetting our carbon footprint and building a school in Kenya with our partners code green and too young to Wed to fight child marriage we dropped nfts as a proof of donation to our holders so that they could have proof on the blockchain that they had been part of this impact Bitcoin is another great example of doing this in a web 3 native way with their open platform that has empowered communities to fund and build what's personally meaningful for them now what does this mean for you as you're starting your business your business is based on solving customer problems but it doesn't stop there there's a meaningful reason that that problem needs to be solved

I think Airbnb is a great inspiration for this absolutely it solved the problem of being able to rent out your home and rent space in other people's homes but the real reason that that business is so meaningful is that the number one thing that people wish they could do if they had more money and flexibility is travel and Airbnb created that made that need possible within people the takeaway for you is that you don't have to have a mission-driven business like wow does but you have to be able to articulate your why why the problem you're solving matters in your customers lives this gives your community something that is Meaningful to Rally around once you've articulated your mission in

a meaningful way it's time to grow by showing up in a way that your community can get invested the best way to do so is being as transparent as possible transparency helps establish trust among participants in a decentralized system transparency is expected across operations financials and decision making and it will be expected as you of you as a leader coming from my background in Silicon Valley I was actually shocked doing my first Twitter spaces with the world of women community and finding that they wanted us to release things that I never would have thought to do in my previous role such as full financial statements we were a young startup not a public company and I didn't understand how we

could possibly cope with this type of expectation what I realized is in a traditional startup we were operating in a really really different environment scams preyed on newbies rug pulls were Common People needed assurance that we had Integrity in the system if we weren't as transparent as we could be I couldn't build trust with my community or get them to Rally around us what this means for you is that the expectations of you as Tech leaders is way more than it's ever been before it applies not just to the teams that you manage but to the communities that you serve when I arrived in Silicon Valley in 2004 I caught the end of web one and soon

after I joined Google companies were Campus based and the expectations of leaders was to set clear goals and manage to okrs when I moved to Facebook and meta expectations of leaders evolved we were partially in office partially remote and it wasn't enough to set clear goals anymore you had to Showcase your authentic self in order to connect with your team and your community and showcase that you were human in and out of the office in order to gain credibility with your team in web3 I found you have to do all of these things you have to set clear goals you have to be authentic but over and above you additionally have to be transparent your team and Community is often 100 remote you're building across many countries and languages and

transparency and making an effort to do that is critical what I've anchored to is to treat my customers and my community the same way you might treat investors and advisors as owners give them the behind the scenes of what you're doing we address this by launching a monthly leadership newsletter sharing the progress that we made but also some of the mistakes and challenges we are facing as well we debrief things with our community that I never would have thought to do previously such as giving a detailed accounting of how we spent our team off-site what the takeaways were what the action items were for our business and while we didn't release our full financial statements we did talk to our community about about why that we might lose leverage in key negotiations and

some of the background and behind the scenes of how we were managing our Treasury the result is your community gets a front row seat into what you're building your journey and they build empathy for the type of trade-offs and decisions that you have to make they see that you're operating with integrity and they're bought into your leadership transparency go hand in hand with another Mantra of web 3 which is built together and in public just as voting in your local ballot initiatives makes you more invested in your local community putting business decisions to your community makes them feel heard and fully invested in March of 2022 World world of women had an opportunity to auction off a wow at a Christie's evening sale it was the

only nft in an auction that featured established artists including Picasso to select the wild that was auctioned we put it to the community holders hotly debated in our Discord which wow would best represent us to this new audience then we put the vote to our Dao which we call a dawao and we rewarded those who participated you got a poapp if you voted and you got another poapp if you live streamed and supported that auction as a result when that nft was sold for over 500 000 pounds and our founding artist yam became the top-selling nft artists of all time the entire Community felt that thrill of being part of the success another common way to do this that

transcends just web 3 is to create a council or committee that embeds or advises your team meta used to put large customers on a council to talk through key decisions give input on new features in order to engage them in the decision-making process board Apes similarly have a council that serves a year term and is paid to advise on Key Community issues wow did this in a transparent way we opened applications and put it to a vote we had opportunities to embed with our product marketing community and Foundation teams and the team the community voted and we had the top two uh join our slack join our team meetings and be completely embedded into our

operations Adidas launched a similar structure and Council for their web 3 Community as well it's very important for your community and customers to have input in what you're building they will be more bought in and this impacts the product side as well the last thing you want to do as a startup is invest a ton of resources in building something that your customer doesn't want you want to validate consistently with feedback so that you can save time at World of women we leverage blockchain technology to do this we created a token gated prototype of a new community empowerment platform that we're building and we let holders vote on which features they liked which ones they loved or which ones they hated we've got got both quantitative and qualitative data and we the result was

that we were able to create a prioritized list of features based on what our real Community wanted the impact being that you can spend your Runway building things that matter most to your community and to your long-term business once your community is bought in it is time to nurture them to do so you have to create diverse and safe spaces for them to connect in web 3 some of the key communication tools are Discord and Twitter but a challenge that we face at World of women was that unfortunately both of these tools are very male dominated Global Discord usage stats shows that only 34 percent of Discord users are women and shockingly Twitter is similar

with about 32 percent women and 68 men at a conference last year we had over a hundred women tell our community manager that they did not feel safe in Discord because they felt that they were going to be preyed upon for scams we had to do a couple things to mitigate this one we had to create moderation policies that optimized for respect we hired moderators inclusively across many time zones and across different perspectives with a huge diversity of backgrounds we gave them one rule treat everyone with respect we added them to our slack to discuss different issues because in reality is quite difficult our community is global they have very different perspectives on top issues they're coming from a very

different place and there's no way that you can expect your community degree or would you ever want them to especially on the most divisive issues in our day and in our business but we found that even for really tough moderation issues in the Discord listening to people hearing them out and showing them respect even if you don't agree with their opinion would de-escalate most situations we've encouraged and Empower everyone on our wow team to engage in the community Through the Discord especially when launching public-facing work and we also encourage our mods to be what we want to see so that it impacts the broader Community for example our moderators are known to take in people in the Discord even if they're asking

very newbie questions they will help them they will onboard them what they they need to set up their wallet or they're not quite sure what an nft is what inspires me is that once people see the moderators doing this community members who may be less engaged do this as well and they're often seen helping people who may or just be a few weeks behind them in their web 3 Journey the second thing that we had to do was really diversify the platforms we were on it was a no-brainer for us to build an Instagram presence even though it's not a common web3 communication tool it was one that was more gender mixed and where our community felt comfortable so I encourage you to look across platforms and see if you can diversify as well we've experimented with different metaverses doing events into Central

land Building in the sandbox and dropping on Cyber homes to our community the takeaway is if you are over relying on one channel for feedback or Community Building you might be building for a very loud but unrepresented minority in your community so it's important to diversify one thing that you can experiment with is giving opportunities for your community to meet in new ways think about it not as diversifying platforms but diversifying the connections that your community has within the community one thing that's very common in the nft space is you can be over reliant on a single leader a lot of your community will look up and lionize the leader which is great but it

doesn't create a really resilient Community you want your community to have connections across develop new relationships and feel like they are connected to many different points within the ecosystem one of the things that we tried was doing an onboarding session everyone who purchases the world of women and joins the community they're added to a monthly onboarding session where they meet not just someone from the team but other members that have joined at the same time as them so they can start to develop some of those more other relationships outside of the team the impact is that the community can feel like they are part of a swarm not just out there alone Peloton is a great example and a master of this as a writer you build that

connection with the bike with the brand with your instructor but you also have that loyalty and connection with a swarm of people you're riding with through that in-app high fives closed community groups and team rides assuming you've made it this far you have a core Community they feel safe they're engaging with you and each other the next step is to empower Community initiatives here's what I mean wow decided to give the full intellectual property rights of the wow artwork to our holders a Galaxy digital report found that wow had the most permissive IP rights of all top projects why it matters is that wow holders are able to license their wow for brand

opportunities earning money for them but also exposure for us here's an example of a holder that struck a deal with Hennessey's web 3 initiative to use their wow alongside a couple of board Apes which has a similar IP approach as a result holders have created projects with their wow that have allowed us to scale into new products and verticals that we can't do on our own Eva Longoria created derivative merch based on her wow that raised money for charity that she was passionate about Sakari from Hell's Kitchen created a green juice featuring his cyber green wow these products not only are great and expansive but they have a built-in

audience of community members that want to see them succeed if you implement something similar you can scale Beyond what's possible for you to personally control and do it in a decentralized way and empowering your community doesn't just mean in a monetary way it's within your power to help your community Through visibility as well as connections your community is full of people that want help they want help in their personal lives and their professional lives wow has a strong commitment to helping the artists that are in the Next Generation behind us we have purchased airdropped collaborated with over 350 artists in since our Inception and we're passionate about using our platform to elevate the Next Generation

we also started featuring members of our community through our weekly spaces called wow Wednesdays in Instagram and Twitter and it allows us to use our platform to lift others up this is Sarah Bauman she has her own collection called women and weapons and we interviewed her and it helped her gain more visibility for her collection through our community she loved it because she was able to promote her platform through a community that she's in our holders love it because they feel they like to feel connected to other amazing women that are also in the community and through this process everyone feels grateful for a while to for making the connection so I urge you to think about what you can do for your community even when it's small your customers are solving the same challenges that's why they're

buying from you you could connect them together so that they can meet others that have similar challenges to them you could Spotlight them through a case study and feature their business you could help them Network you could help them get more followers for their social media there's a lot of things that you can do to both Elevate them and strengthen the relationship that you have and build this community around your product now that your community is built they're bought in they're empowered it's time to give them the tools to amplify your story the nft project pudgy Penguins does an excellent job at this their goal is to be an IP company they Empower their Community to share their pudgy Penguins

IP by creating this Meme creator that made it easy and fun to create memes and share them it made their Community a marketing arm for their business garnering thousands if not millions of likes and Impressions on social media it also introduced this IP to people who are completely un unintroduced to the nft space who just enjoyed the IP and got it from a friend about sound that live events are also an excellent way to build community but planning all events centrally is labor intensive time consuming and expensive instead we allocated a very modest budget to allow community members to create their own events as a result we've scaled globally to places like

Korea and Malaysia where we don't have staff and don't won't for a long time I'd have people tell me all the time that they join world of women after attending a K Wow event from the Korea World of women chapter the hosts feel like they're a part of the team and it's a great way to scale unlimited budget it's also important to just pay attention to what your community is doing and be willing to build on the momentum sometimes it can be tough on the ego because your community may have better ideas than you do we had a holder who photoshopped a pink tux onto her world of women to celebrate that Christie's Auction that I described earlier soon others saw it on social media they wanted a pink tux on their wow and she

was photoshopping them and giving them two holders not only for World of women but it's skilled to other collections as well with sad girls board Apes crypto chicks all suiting up in this pink Tux in order to celebrate this moment in female digital art and nft history ultimately we ended up building a tool that allowed holders to dress their Wows four different events and we ended up using it for brand collabs such as a custom Adidas shirt that was made for the black ferns a rugby team that all bought world of women and ended up becoming the Rugby World Cup champions if you listen to your community they will tell you what they need but not every idea is worth actioning on but it's important to make them feel

heard and if you follow the themes you'll be put in the right direction last but not least don't forget to have fun it's important to leverage gamification entertainment and other tactics just to make your products sticky welcome to the inaugural wow Gala over a thousand people here with us tonight watch all over the world on a virtual live stream made possible by Theta think Community the 90s for you is for nobody else but you if to celebrate you and to cherish you this Gala is incredible so vibrant and so full of

life this is the event to be at a really very privileged to be here the video is incredible [Music] thank you so much for being so elegant the same Galactic glamor people just showing up and being dressed up it shows that they care world of women is not even two years old yet and I cannot believe we're at a place where we can actually present an award for digital fashion and the world goes to the winner is Maggie lastly I didn't expect to win honestly thank

you the world of women team the decoration the music everything is great but most importantly the people you can connect with Wow's mission is to build an inclusive future people are creating deep links between each other I want to give a special shout out to the unrevealed team for being a production partner thank you Johnny Walker Blue Label for being our pouring partner new hardware from Ledger [Music] what would you really wanted to achieve was putting on an event that our community would feel proud of and that they felt like they were going to be welcome out and I really think that we've achieved that tonight we couldn't

be more proud of how well it felt guys life is short people want to do things that spark Joy but in my experience the most expensive thing that you do for your community is not proportional to what your community remembers most last year world of women did a Madonna concert as well as this purple carpet Gala that you saw part of that was making the community the star and elevating them but when I look back at some of the things that really had an impact it's the things that got the community involved before that event we had the community sharing mood Boards of their outfits sharing what they wanted to wear ideating on the galactic glamor theme

and you can see that the biggest part was how people showed up and seeing that there was this diverse community of people like them that they could be together with and I hear way more positive feedback about the gala about some of the little things that really just showed that we cared for example as a woman attending a Gala it's a few hours where you are wearing high heels we had foot massages at that Gala it was not a huge expense but I actually hear more positive feedback about those foot massages than some of the bigger things and more expensive things that we've you've done so the takeaway for you is that it's absolutely possible to touch hearts and Minds in a scrappy way if you just anchor to the key thing of what will

bring my community the most Joy and just keep thinking of new ways to celebrate together after we threw that huge event with over a thousand people one of the things that we realized is no matter how big of a room we get in there's not going to be enough space to have all 13 000 members of our community together so we had to find a way for us digitally to connect we launched something called wow Art Fest which shared our love of elevating diverse artists we timed it to the full moon so that every time you look at the full moon you kind of think when am I going to be able to celebrate art fest with my community when will I be getting art from new and diverse women and artists and it just creates new moments to celebrate together as a result of this two years into world

of women through a crazy time and volatile time for crypto we saw that the community was so passionate about our brand that created a viral moment sharing their world of women nfts and even trending globally on Twitter so what actions can you take if you do three things after this talk I urge you to one evaluate your mission and ensure that it's strong enough for your community to Rally behind two audit your engagement strategy is it transparent enough can people participate have I made it easy for people to share and ultimately am I showing enough respect and then three when in doubt just ask yourself what's going to bring my

community the most Joy last but not least you can of course follow us at World of women nft on Twitter and world of women on Instagram so you can see what we're experimenting with what we're trying what we're failing at and what we're learning along the way being in a startup much less a crypto startup in a bear Market can feel like a never-ending uphill climb last week I woke up to this tweet in my feed one of many that make it all worth it world of women changed my life I have no doubt that if you follow these steps that we discussed and you create your first 1000 true fans you guys can change lives too thank you hi thank you for the great talk um

Nikita from train Patrol um when you start you know when you're building that early Community um especially you know when it's the bull and everybody excited um I bet there's like a bunch of different people joining your Discord we're kind of experiencing like very early stages of this where there's kind of people who are like genuine and there's people who are kind of just like looking for you know some like early alpha or drops or whatever it is like how do you um you know identify who's like they're really the person that's going to be with it with your community for the long term and you know then know who who to spend kind of more time on and kind of engage with more yeah I think it's a great question because especially during

the bowl there's a lot of people who are rushing in there's a gold rush mentality they're thinking oh can I flip this can I make money and there's a huge culture around that and obviously those people own your asset too or they're you know they're at least trying to engage so you also want to recognize and hear their needs um but one thing I found is that you know the people who are really going to build the community are the ones that are going to do a little bit of work for you right so I think that it's easy to listen to a lot of loud voices of you know what's the road map you know requiring extra transparency Beyond like what's really going to be helpful um but I think it takes that discipline to sort of focus on okay who's the people who are just showing up and

answering a lot of questions in the Discord who are the people that you know are willing to plan a community event and really focus on rewarding those people um because those people are going to be the ones that really carry your community Through when it gets out of the bull time and into the bear time and we've actually hired you know our community manager was uh you know a Discord moderator we actually brought in someone to engage with our top holders who was a moderator um and so there's kind of a funnel that you can create between like really active members of the Discord to like you know volunteers to moderators to eventual team members so I think just focusing there and at times you know shutting out the noise especially when it becomes unproductive um I think that you know it's hard to do but really

really important to recognize that everyone needs to be heard but you really want to invest the people that are truly there for the mission of what you're building thank you and just one quick follow-up it's like do you do any sort of like um onboarding or training with them to kind of like align them or just let them do your thing or like what's been useful there oh for the Discord moderators yeah moderators or just like anybody that's kind of representing your community yeah for sure we do we do a moderator training and then we basically meet with them every week um to kind of talk through some of the tough issues we brief them on what's happening with our roadmap because I think where you can really go wrong with moderation as if your moderators are just focusing on enforcement and they're not really

um you know creating that meaningful conversation about what you're doing so we're trying to be as transparent with them as possible of hey here's the answers that you need to know here's obviously what we you know permit or don't permit but you know they have to also be able to advocate for the brand so we do that on a weekly basis thank you thanks hey my name is Adam I'm building Bellow we're building no code data tools for creators awesome and curious if you guys use on-chain data to sort of figure out engagement strategies or how you use on-chain data to figure out how engaged your community is what that looks like yeah we um you know we have them that especially at our top holders um you know we try to dig in from you know what's available on chain in terms

of you know what else are they buying you know what are some of the trends that we're seeing based on what we can see I would love to be able to do that more you know we actually have someone who's semi-devoted into digging this dig this in but if it was more available we would probably use it in either greater even greater capacity yeah makes sense if you have any idea do you know what sort of metrics you guys look at to sort of discover engagement you know we use nft inspect a lot which is a really great tool it's linked natively within Twitter but through there you can see you know kind of who's using your profile your picture as a profile pic which those like really loyalty engagement you can see who some of the top um you know people are that are

tweeting and we've used that to kind of deepen the most loud voices within our community and make sure that we're rewarding and nurturing them um so that one has been like especially helpful because it kind of makes it very actionable in terms of not just you know what's on chain but how does that tie back in into social and what we can do to amplify the whole story makes sense thank you thanks hi I'm Brandon thanks so much for sharing your story it's incredibly impressive my wife is a holder of the Galaxy Edition so oh thank you um one of the details about the Thousand true fans uh theory is just the definition of true which is that someone that will purchase pretty much whatever you do and I would say that that's pretty difficult even at 1 000 Community member scale is there anything you've

seen with the success of wow in terms of the difference of retaining 1 000 true fans versus where you are now with four hundred thousand because I think consumer expectations are really really high whether you have a thousand ten thousand or a hundred yeah I mean I would say that you know the holders of our nft is who I'm thinking as our true fans and even those right um you know we found this you know we do a lot of Ip collaborations and in the early Bowl it was like okay any brand wants to partner like in their mind what they think is like right we're gonna partner with we're women they have all these rich holders they'll just buy anything with a wow on it right so like they're you know their idea you have a collaboration is we're going to make this like super expensive product that

we're going to sell and like the wow holders will just buy it because like they're crazy fans and like I think that worked at like the height of the bowl but you know now it doesn't you know people have been burned like people have lost or gained a lot in crypto like the people who are there they love the community but they still need a great product and they still have to have a true reason to advocate for it they still demand Innovation because they want to see the projects to succeed so you can't just roll out like shitty merch anymore and expect people to buy it right you really have to innovate and so I think that you know it just requires like constant nurturing and transparency right explaining like why a collab is important for the brand like why um you know you want to buy

something like uh you do have the people who who will just do everything that you drop but you have to keep nurturing that that doesn't last forever right if you don't like continue to give them you know if you're an artist you don't keep to drop good new albums right um if you just keep doing the same thing over and over again people kind of burn out so I think it's still important to be like hey they're bought in on this Mission but like it's my job to innovate on top of that so that they actually want to stay engaged thousand percent thank you so much thanks hi Shannon thanks very much for the talk um so I'm Nico from Skylab we are building an on-chain game and for actually for our first product we are um incorporating some of the uh copyrights free nfts into the game as uh

Pilots as it's like a character in a game um so I wonder like um so for the community what other experiences are are the nft products trying to um make for their communities yeah so one of the original ones that we did we have a close collaboration with the sandbox um so every wow holder is able to play as their wow in the sandbox um and so we pixelized all of those Wows and you know the goal was really to make sure that if you have this as your identity that you should be able to take it interoperably and go into whatever metaverse that you go into um so we certainly hope to build more Partnerships like that I think it is very important that um you know these things kind of interface with gaming um and you know as I said in the talk

like we're always experimenting with like what are some of the new experiences sort of some of the gaming as well as like other metaverses that we can kind of give a new experience around okay awesome Yep thanks hi Shannon thanks for the talk I'm locha from fuel we're building affiliate marketing protocol I just wanted to ask you uh two questions the first one around competition so I know there are other nft collections that also have like uh I don't know exactly the same purpose but similar how do you think about that competition and how you work with these teams or how to do you differentiate from them yeah absolutely um so I mean I think that many of the you know we notice that there's a lot of nfts that people purchase and especially if they are really into nfts

um they'll own a lot of the top collections in addition to wow and from a market competition standpoint you know wow has done tedx the volume of the next largest you know kind of female pfp um but we know it's really important to just keep focusing on Innovation and the other thing that I think is really critical for us is like we have a diverse Community there's a lot of female pfps that you know really only are speaking to the female audience but what we've seen is that you know we're 60 40 and so a lot of times we're caught in this place where we want to sort of engage some of these top buyers that hold board eight hold Moon Birds hold others in addition to wow and offer gamified experiences you know kind of offer more of a traditional you know nft

experience while also offering some of the more like networking you know Foundation activities sort of mission-driven activities that make wow really unique and special so you know we are sort of walking a very thin line because we're trying to you know kind of tap into that blue chip nft audience while also being Mission driven but so far I think that mix has also been very unique which is why we're able to say that we are the largest mission-driven nft company awesome thanks and the second question is like what are the top kpis for you that you mentioned uh mint Revenue secondaries Revenue but like on a day-to-day basis like what are the top numbers that you're looking at yeah I mean certainly we look at all the sales data we look at the floor price you know I think that there's sort of those type

of kpis but for us right now it's all about Revenue diversification right because Creator royalties are no longer enforceable on many marketplaces and so ultimately you know we have to focus on making sure that we have a sustainable Revenue Source you know going ahead which for us is you know IP collaborations you know we make our money now on licensing deals as well as partner collabs and partner drops so we look at you know how many deals do we have in the pipeline what's the revenue of those deals how many people we can potentially reach so that we can expand our audience behind the you know besides the traditional nft Market we're going to have to expand broader in order for our licensing pool and available audience to get bigger so we look a lot at that as well as just making sure that you know we are you know continuing to

have like positive sentiment in the market um you know because our brand is really our best asset amid a space that you know hasn't you know I think people have a lot of different opinions about nfts right now but ultimately world of women has survived and endured because of a mission-driven focus because of the work we've done in chair the work we do in onboarding women and girls so we also track um you know kind of sentiment in the press and sentiment in social media because if we lose our brand you know that's a huge risk factor for us awesome thank you awesome well thank you so much for that Shannon that was fantastic [Music]