The Future of User Engagement in Web3

Name: The Future of User Engagement in Web3
Duration: 16 min 39 s
Description: Carla Liberati looks at what keeps users engaged with Web3 products beyond initial token incentives, at Si Her Summit 2024, covering the design and UX challenges that separate a one-time airdrop claim from a habitual user. The talk argues that consumer apps built on Ethereum need to compete on everyday usability, not just points and incentive programs.

Si Her Summit 2024 · 22 Feb 2024 · 16:39

Carla Liberati looks at what keeps users engaged with Web3 products beyond initial token incentives, at Si Her Summit 2024, covering the design and UX challenges that separate a one-time airdrop claim from a habitual user. The talk argues that consumer apps built on Ethereum need to compete on everyday usability, not just points and incentive programs.

Speakers

Carla Liberati

From Si Her Summit 2024, hosted by Si Her.