Public Goods, Network Goods & Collaboratively Funding a CC0 Ecosystem

Transcript

all right we're ready to start with our next panel discussion on public goods so we have four great experts on the topic uh will will be moderating uh the panel uh maybe you you can introduce yourself and everyone else uh on the the panel uh let's give a big hand to the panelists thanks very much uh good morning everybody SL afternoon uh thank you for adcon um for having us my name is Will wheeler I'm the co-founder of nouns cares I'll be the moderator for today's

uh panel we're going to collectively discuss our experiences in nouns da using cryptoeconomics to create community and grow an open source brand I am joined by three incredible individuals Builders and human beings today uh who not only have respective expertise and what we're going to together but proof of work and onchain impact and active Community involvement to back it up so thank you guys uh azim Chris Frankie welcome long time thank you thanks for having us uh let's start with a brief round of introductions both personally professionally and Nish not necessarily in that order whatever you know we make it want to flow go for it Chris how about you I'm uh Chris carella I'm he a product at Charmers I'm a

member of the optimism citizens house and I'm now 839 a lot of my interest in this space is in supporting Builders grants programs uh and public goods I'm azim Khan I'm the founder of an L2 called morph prior to this I was at gitcoin which is a dow very well known for public goods I'm delegated an a noun uh on the council for octant which is about giving public good grants to builders in the ecosystem and still on the council with gitcoin that helps distribute uh public goods funding to projects in the ecosystem am a consultant with the UNICEF crypto fund which in its own way is public goods and then also help uh Mercy cor's Ventures

division which focuses a lot on web 3 they're an NGO so again sort of public goods very happy to be here hello my name is Frankie I'm n 1193 uh will is my partner on the agency side we've been in business together for about 15 years have serviced brands from openc to Nike to Amazon and agency setting uh we've been building out nouns cares to kind of move the brand along um and yeah happy to be here excited to uh dive in thanks you guys uh so we're all a part of nouns we've all entered the the nouns ecosystem at various times and uh have collaborated in different ways have different focuses moving throughout the ecosystem before we get into that uh

to each of you what is nouns if you had to explain it uh nouns is a is a dow it's an onchain organization where mft is auctioned off every 24 hours uh 100% of the proceeds from that mft auction goes into a shared treasury that shared treasury can only be unlocked via proposals and what we tend to do with that treasury is provide public goods grants crave of Grants um anything that proliferates the name of nouns and it all happens through putting a proposal on chame and then having the membership the mft holders vote to approve or not approve that's the sort of tech te definition of it I I think from a technical perspective I couldn't do better than

Chris just did I see it as just an online cool group Collective of people who've been fortunate enough to hold these nfts that allow them to vote on using the treasury to do cool things for the world and it's why it's such an honor to be able to do it yeah and from our perspective we think nouns is one of the best vessels to uh bring more of a traditional consumer on chain um you know we we constantly make this this reference that nouns could be the Nike of web 3 uh visually speaking we we think uh nouns does a really good job at you know uh educating and onboarding the traditional customer um or partner or you know brand uh in a way that might seem a little bit more familiar uh

obviously there's a lot of technicalities in this industry um so for us nounce has been a really good onboarding tool for for folks who can relate to the visual identity of the brand um we we you know from our side of things feel like there's a lot of potential to uh take a more traditional approach uh to bring people on chain and not over complicated and we uh we really believe that nouns does that in in a really good way can can you know one or all of you depending on you know how generous you're feeling talk a bit about the governance structure of nouns a little bit more about that and if you've been actively involved in governance and if so for how long um I have been involved since almost the beginning uh first through a subow called truck da which was like

thousands of people came together and do a small amount of eth uh so that we could afford a noun and then we governed that noun together and that was really interesting because we would vote as a subd on what our vote would be uh for for the main da and so that's how I started um governance really is um maybe if I think about just the technical angle of it you need to have a noun to put a proposal on chain or you need someone with a noun to sponsor your proposal on chain so anything goes any idea you have nonprofit commercial events activations all of that goes uh but you need to get someone in the community excited about it so they would sponsor your prop and then once they sponsor the prop there's a bunch of

discussion that happens and you can join a bunch of community calls if you want um you can use warp cast to talk about your plans but at the end we vote and um we have a notion of dynamic Quorum so you could think at its most basic level you want to uh you win 5149 uh but we have this Dynamic Quorum where everyone who votes no uh so so 5149 does pass a pass a prop but um you need to hit some Quorum level you know maybe out of the box you need at least 50 yes votes but then every time you give a no vote the Quorum raises and so the more contentious props require more um participation from from governance like like every day governance can be low sometimes you're having 25 people vote

on these things even though there's many hundreds in the Dow but then when it's controversial we make the quum much higher uh so that you know the will of the Dow gets activated yeah I mean for us uh we we kind of love the the transparency of it all I think the governance structure is is is pretty amazing uh you know you wouldn't see it in a traditional business setting um but you would definitely see it in a in a a global you know uh setting I I think we're all familiar with governance and you know for us like I I like that idea I like the idea of of seeing people's Collective interests uh bring something to life um but yeah like Chris said I think there's there's uh a really solid opportunity for that to uh to be the Baseline of of how we do things I would

just add that it's incredibly decentralized like maybe the most decentralized organization I'm a part of in this decentralized space and um a lot of the feedback you get when you vote you can vote with reason everything's on chain everything about nouns is on chain but you vote on chain with reason and a lot of like trying to figure out what the consensus of the organization is is just seeing people's votes and why they voted yes or why they voted no every new member joins changes the vibe a little bit and so the consensus of what the Dow does changes every day what what I like about it is that it's a unique form of both direct and representative democracy and so there are people who hold nouns themselves that get a chance to be able to vote but then there are people like

me who have been trusted by the community to be able to vote on the behalf of others and to be able to look at the proposals that are put up so that we can find a way to pass what Mak sense to further sort of the overall goals of what we think the ecosystem needs beautiful thank you for all that uh all right let's establish a baseline here for the discussion right so let's talk a bit about public goods Network goods and creative common zero or cc0 as we're going to call it um let's talk about these each in the context of nouns let's start with public goods uh you know what are some of the earliest uh experiments and props in terms of public goods what are some that come to in

terms of season one through the current season of nouns yeah I'll talk about the early ones and then and then kick you guys over to to your favorites the very first prop was to donate uh to five different nonprofits that ranged from like save the coral reef again because I shark I was really interested in the oceans and uh from that to tour because we're interested in Internet privacy and um and there's been lots of uh maybe we'll talk about some of the efforts we have for for donating to ethereum efforts um the other one that I like like from the early days was just to give free eye exams and glasses to kids was like a very successful project I think it was somewhere in the magnitude of 10 to 15 eth and that was a lot more money back then uh and we just gave eye

exams and glasses to hundreds of kids um who otherwise didn't have access to that and was really successful and there was a second prop a much larger one and then we were able to do thousands of kids um and then it won the various numbers of NG awards for the good work my favorite was one that gitcoin when I was there we collaborated with Zora in nounced Dow so gitcoin if you're not familiar is an org that since 2017 has been Distributing grants to people within the ethereum ecosystem to date they've distributed over $60 million and if you look at grantees that have gone on to be successful in various forms whether it's launching tokens or private valuations last I had looked uh get had

helped generate over $29 billion in Global Financial impact we would run grants rounds on a quarterly basis and we would raise money for each of those rounds so uh ethereum infrastructure decentralized science uh web3 climate Solutions and one of those that we'd been doing was around regulatory advocacy and so coin Center uh blockchain Association defi education fund uh euci for what's going on in in the European Union and we would help fund the organizations that are trying to help push the needs of the crypto community at large and so it was around April of last year I believe when coinbase came to us and said that they wanted to help make a a a regulatory

education round happen so it was a much more curated round of organizations and what we were going to do to help actually fund this round instead of us raising money from specific people was that we were going to launch an nft Shield uh and it was the birth of the stand with crypto movement uh which if any of you familiar exists today as a 501c4 and so we were minting these shields in collaboration with Zora and Zora was donating $1 per nft uh to date I believe somewhere between 200 and 250,000 of those have been minted and we were able to donate over six figures to these organizations doing policymaker education efforts and nouns Dow ended up

liking what we were doing so much that they put up a prop that passed to give $100,000 extra dollars for gitcoin to run one of these in the future uh it's interesting when looking at the regulatory landscape it might it it would be contentious to say it is or isn't public goods that's one of the things we can talk about what what exactly is a public good but being in the position where these organizations are able to come and collaborate so that we can fund the people that are trying to push the efforts in a positive way internationally for us is is something that's super important and from all of the props that I've seen one of while to many might be considered one of the more boring ones is one of the ones that I find to be completely amazing yeah and for us you know will

and I having more of like the traditional brand agency background you know being able to move nouns along as a brand and do good you know between work that we're doing with noun shelter nouns Dow Africa there's really good opportunity to kind of onboard people through web 3 using the brand and allowing people to go out into the world and use that brand um you know for us nouns is is a very welcoming brand in that sense and you know we've we've really seen it kind of transcend what the education might be for somebody who's unfamiliar with web 3 and web 3 building and focus more on the iconography of of nouns to get that done a little bit quicker so when we talk about cc0 like lending our brand having it available um there's there's always a great opportunity to kind of come in

with the the cuteness of the noggles and let that kind of steer the ship to the technology piece which might be a little bit harder for some to uh to understand cool and then uh yeah that was that was a great explanation overview those are all amazing projects uh in terms of network Goods maybe Chris this is one that's good for you yeah Network Goods is my thing um I think the term public goods is very controversial certainly every time optimism runs a publish good public goods around there's like you know Twitter ship posts all about it and so a lot of what we actually do in the space in general I believe are network Goods they provide value to the network and so NS does a bunch of everything you know we build schools in Uganda that is clearly a public good it is like a real world

manifestation of of uh public good and then a lot of the stuff we do for ethereum uh which which I think is more of a network good where you know we are funding things that benefit everyone on the ethereum network from the validators to the end users and then nouns itself also funds stuff that is good for nouns and so we talk about The Virtuous flywheel which is we sell an them of auction that fills up our Treasury we do cool with that treasury it makes more people want to join nouns and we have this virtual virtuous flywheel and so sometimes we just strave up fun things that are make nouns look cool uh so that we can get more interest and then do more public goods uh work this is where the contention of like the

whole public goods thing come from so my understanding or like the core definition of public goods is supposed to be something that's non nonrivalrous and non-exclusionary and so you would think of Clean Air libraries clean water roads tunnels Bridges as things that sort of everyone can use and doesn't really compete with anyone for having right and so when I think about public goods it's thinking about how when we look at what web 2 has become whether or not we realize it we've sort of accepted that there are a handful of companies that sort of run absolutely everything and the way that web 3 believes that we can reimagine the world is in a way that all of those kinds of things things whether

it's social media it's Finance it's search engines can be done in open- Source fashion in a way that everyone would be able to own those things and so launching companies that we can look at and say they are in a sense public goods because anyone would be able to have access to them in the same ways and anyone can use them without it being competing is something that I find to be very important as we move forward and so while it does end up benefiting the network that those things are being built on at the same time it's technically a network for everyone the same way that using you know the the Brooklyn Bridge I'm from New York would be considered a public good yeah and and at the same time making sure that the kind of traditional strategies and the upkeep of of doing

that is is healthy right and educational I mean for us like talking to more traditional brand Partners like Adobe Michelin to kind of push the nouns uh Mission along and being ahead of kind of what I would like to consider like the news versus newspaper versus internet uh I think you know between ethereum and and a lot of what nouns is doing we're we're ahead of the curve on that so being able to actually be in front of the the kind of ideologies and the technology that comes along with what we're doing uh you have kind of a front seat obviously to be the meat shield and and get hit uh pretty hard in the chest but at the same time to be first which I think is is really really important and the priority around brand uh with the kind of back end of the technology I

think is is what nouns does really really well so for us like having these conversations that are less intimidating with web two Brands to onboard them to what we're doing is a big priority for us this year and you know making that kind of the bigger focus with with how we see network Goods it's a good segue to cc0 um I think the it's it's a it's a misunderstood thing it's another abstract concept even though it's a very straightforward in definition what is cc0 what are the sort of criteria and guard rails for it uh for everyone who's not as familiar with it we can start with ukis so cc0 is cretive common zero it's a a license primarily for Content that has probably existed for close to 20 years now um and it is really kind of

open- source content and so all of n's art assets are cc0 which means you can use it permissionless l uh you don't have to give attribution you can just use it to do whatever you want and as a result lots of people create namish art lots of people create Nish products uh and no one needs the permission of the Dow to do so there are no legal agreements to be signed if it's just um open- Source AR assets I can't do better than that yeah I have nothing to add to that so aside from nouns are there any other great examples of kind of like some friction list collaboration use cases for cc0 that come to mind Steamboat Willie I uh on the crypto side there was

uh oopen which is uh which was an mft project that anyone could remix and um and it was totally super successful and lots of remixes were made and what was great about it is um it was really popular within the arst community and they would remix it and they would sell it and so everyone kind of in the community was using the core assets and then being rewarded for their work so OPM was a good one in the crypto space uh unsplash in the web 2 side of things has a lot of uh CCO content and so there's just a lot of stuff you can go unsplash grab that image use it for your business use it for your slides uh that's maybe the most successful kind of web to use case mhm yeah I think that uh

Frankie used sort of cross the bridge there on that I mean let's talk about cccr versus public domain or PDM right they're often commonly confused but they're sort of like you know Step Brothers of one another um any that come to mind there in terms of I mean Wikipedia Commons would be one that we all know right um any other sort of PDM or the difference between cc0 in terms of you know how you sort of angle that I mean I think a lot of the old writing uh is public domain I think like Jame Austin's work is public domain which is why someone created private and Prejudice and Zombies uh so I think you know Disney builds their whole movie base on um stories that are hundreds of years old in now in public domain so I

think yeah there's a long history of success of people building on top of public the main work mhm so for nouns you know why is cc0 superpower for announce why what what does it enable you know what strengths does it bring to the table um in terms of a decentralized environment well I mean for one I think you know especially being here the the technicalities that come with building on chain really intimidate a lot of people and you know at the same time there are brands that are doing the kind of commercial side of this better than others I think nouns is one of the better Bridges and the softer you know landing pads for getting uh a better opportunity for Brands to collaborate and come in right like nouns doesn't seem intimidating you know pretty much

all the way through for some until you get to the the very end right but even there I think we're we're cushioning the blow uh in a way that you know can you know onboard you know Web Two Brands like we're seeing and some of the Partnerships that we have coming up uh really lend to that I think that you know you still need the traditional marketing you still need the traditional strategy and you still need the traditional onboarding while all of this is great and you know we're obviously all trying to move toward a great are good there still needs to be some sort of intro class that comes with something that doesn't feel so intimidating on the onset I I kind of have two two angles here which is one uh if you come down to the second floor where we have our

little nouns Booth you'll see lots of products created uh in the name of nouns with the noggles or you know figures of the actual uh nouns themselves those are just all cved by individuals who didn't need permission didn't need to give a prop pest uh so on one hand uh it allows us to have tons of different assets and products and things and anyone can use it and people can monetize it so that there's Financial incentives for them to use the nouns art so that's on one side which like we get we have incredible parallel execution of people just doing cool things without asking anyone for it totally permissionless uh my second point is we onboard so many artists into the space uh because it's so easy to to work with the nouns art it's really cool

uh lots of artists come in we have very small grants programs uh uh a popular one on farcaster is rounds. WTF and we run many rounds for people to just make nouns animations or to make nouns sketches and then the way that works is the more likes a post gets uh from nouns uh the more you get rewarded and so I met an artist here who recently on boarded to nouns and says he makes more money uh doing Nish animations and getting rewarded in the small grants then he doesn't his day job uh so we're able to bring people in both because of the creative and the interest and then actually reward them for the work they do you sort of just now just touched on sort of the relationship between cc0 in

terms of liberating cryptoeconomics and also the other way around uh do you feel like it's it's really that crypto cry cryptonomics excuse me provide the infrastructure that allows ccz to sort of exist um and and be free flowing environment for announc yeah I mean I think so I mean for us like and again it's not going to work for everybody right like nouns is very much uh not just considering giving their brand away right there's a lot in the background that makes that our best foot forward and you know again it does really open up the conversation to say hey go use it come back if you like it and we'll you know try again or do it better um but yeah I mean I think you

know a lot of the kind of behind the noggles almost is what we do after that right after you go out after you're in the world after using artwork or the characters or whatever you know you can come back and say man that was a great experience you know let's go bigger let's go further and at the same time we're able to build on top of that but also proliferate through the folks that are out in their world you know promoting nouns the way they they see fit yeah I just think um even Beyond cc0 cryptoeconomics are an important part of building Community because you you have like some skem in the game you get rewarded there's some reason to participate uh and if a bunch of people can come together and donate money even

if it's a small amount of money because we want to rent a recording studio for a Friday night uh that can be done through crypto in ways that is very hard to be done through the banking system or venmo uh so allowing the internet or like you know if you're if you're subreddit at crypto economics it would be like the most impactful place on the internet but unfortunately there's like a bunch of people who believe in Saving the ocean but have no way to do it you know yep that was great so I think superpowers established right in terms of cc0 being liberating and keeping things free flowing and onboarding and you know no one centralized person to approve things right it's also a double-edged sword um what are the sort of downsides there and by all means you know be emotionally honest about this

because it manifests in different ways whether you're doing a prop whether you're interacting with a brand or doing a partnership what does that sort of look like to you so this steps away from cc0 for me but what when I was at gitcoin I did deals uh where we collaborated with UNICEF with Shell Oil and with the American Cancer Society and even as what was considered a true Dow one of the most difficult things about getting any of those deals to happen was when it came to the attorneys on the side of those companies sitting down trying to understand how they could sign paperwork with a company that had no end owner and so there was no one that you would be

able to Tech Tech Ally hold accountable for anything that could or might go wrong and so when we worked with shell oil for instance they donated half a million dollars to US that we were supposed to distribute or did distribute to grantees working on web3 climate Solutions but for the 10 months that it took us to actually get that deal through the Finish Line they absolutely spent more than half a million dollars on just legal fees there were phone calls continuously where they would have 13 lawyers on the call and thinking about the kinds of attorneys they have and what those per hour rates are and that has been one of the things at least that I've seen continually ends up being difficult is that looking at the idea of

there being no actual owner who signs off on things and so I would say into this it's a similar major downside for being able to collaborate with non- web3 organizations who just don't understand what that means yeah and for will and I to that point you know we we came in with the agency experience looking to kind of you know support some of that right even with the internal subd Dows you know looking to support them for the best opportunity for Success you know I I love the idea of having somebody to blame you know within nouns and really assuming some of those positions or at least supporting the projects internally that make sure that that stuff doesn't fall through the cracks right like being able to teach a dow or a prop that

launches how to write a prop or you know best support a partner of those scales is a really important piece of of the Dow for us so making sure that everybody has the best opportunity to obviously succeed but also help carry the torch through the dark with them and make sure that there is prop success there is individual success but you know like anything else and if you're familiar with the history of nouns you'll know that at certain points there's breaks in the bridge um but again you know with with every break in the bridge there's a new opportunity to fix and and provide structure so as we go you know you'll see people come you'll see people go you'll see people excited you'll see people frustrated but ultimately you know what you get out of every engagement is a new opportunity to learn

and that's kind of what we love about it being so open-ended and so uh so visible to the to the World At Large and and then I'll just bring bring it back to ccz is you then have no control of your brand and so there's lowquality stuff that happens there are you know just copycat Dows that that don't even try to change the art uh some of them turn out to be high quality Dows some of them not there are SC you know there was a we do have a a kind of an map of token but before that people would just launch a token named nouns and uh there's no recourse there's certainly no legal recourse you know um what we we been have announced is like the explo of part of it but you know if you're familiar with like an MIT software license uh

which has many positives until Amazon takes it and builds web services and doesn't put money back into the community uh and then you wind up with like open source developers trying to figure out how to get paid uh so I think my I say my three things are like lowquality content can exist scams are straight up hard to stop and then um there is the potential for it to just be totally explo of where people take your work and resell it and don't give back to the community yeah absolutely right that's one that's just kind of wild west in terms of but the community is at the same time very self- policing and pretty good about calling stuff out which is interesting the Dow does get behind things and identify you know Bad actors and things like that um you touched on this Z and then Frankie I'll ask you um

why is it hard for Brands to work with cc0 projects not just Dows but let's talk about Dows right what are some of like the pain points in terms of having that conversation walking through a project talking about accountability meeting one-onone with a brand creative director and saying here's our stuff you know and this is how it should look and feel yeah I mean there's there's pros and cons to to both sides right like I think it's it's it's who you meet when you get there right the the con a service within nouns doesn't really exist so you know I don't think it's necessarily hard I just don't think that the structure had ever been there for that and look like it may not be all contracts paperwork and and understanding but there is an opportunity as we've seen and as we hope to roll out in the next couple months

opportunities for Brands to understand uh but they need a point of of of delivery and understanding and you know just putting people in those positions to do so right like nouns has immense talent but even corralling them to execute on corporate Partnerships you know as as small as a flyer all the way up to a web build is kind of the the the structure that needs to come from from building on a on a system like this so as time goes I feel like it'll all get tighter and people will be showing up for the right reasons but as Chris said you'll have a lot of those hiccups and those moments in time where it sets us you know one step back two steps forward hopefully in most cases but still is is a good opportunity for the public to look at you know this industry this this

this Tech technology and say well not yet because of these reasons um I hope for a world that all of this is is open source and available looking at projects like even blender and how communities come together to build but have that still provide like a very traditional web 2 uh experience to where you know again there's no money being traded or transacted makes those things a little bit easier right so for us it's it's about getting Tighter and I think more you know management heavy in the areas that do need a little bit more handholding um and then allowing for the brands that come in to feel comfortable with the people they're interfacing with um which you know you're going to look for in a web 2 setting just as much in a web 3 setting yeah my my side has been different on like trying to do the BD

and sales side of trying to get these companies to agree and one of the biggest things that I've seen is at the end of the day when you're any organization whether it's a nonprofit NGO or for-profit company that has been very successful over the years risk mitigation for your brand is of the utmost importance and when you're in a position that you don't exactly know what risk mitigation looks like because this is so much so the wild west and we've seen so many terrible stories of what has gone on and almost see them on a constant basis of things that go very very wrong in this space I found that behind closed doors it's one of the most difficult things for them to accept is they're extremely excited all of the people around want to actually do

something but then when you get to that part where you're supposed to sign the paperwork it ends up becoming way more laborious and tedious and then I'll just add that um the world has caught up to open source but it wasn't that long ago where companies refused to use open source or like refus to let their developers immigrate open source code that was not that long ago it's kind of crazy to think about building software with open source now CCO is almost at that moment which is uh you know many of the brands I've interacted with are excited and then it gets to some lawyer and they say what do you mean this is cc0 what is that mean for our brand like you know um and I see a lot of that old like well we can't touch this because it's communist open source branding uh

so we're like on the CC and there has not been a ton of CCO success uh certainly nouns is one uh we're starting to see more of it but I think from a from a mindset perspective lawyers have not thought about open source content and open source branding yet and that's becomes a point of friction yeah all of this is very much in contrast to an experience that I had a few years ago when and I was working in a company named aglet it was like Pokémon go for sneaker heads game and so you would be able to collect digital sneakers uh in the form of skins that could then earn in-game currency and when we first launched the game in March of 2020 right when covid happened it was wildly successful we hit six figures very quickly and 70% of the shoes that we

were Distributing whether for free or or for money were Nike sneakers and it was not long after that Nike was able to come to us send us a cease and assist and had done many many pages of review on what it was we were doing wrong why it was that what we were doing was wrong and the things that they would do if we didn't stop and so that is the way that companies are very accustomed to being able to deal with things as opposed to in the way that Chris is talking about in a cc0 way is if Nike were to want to collaborate and I still love Nike as I'm wearing them on stage here but would for them to be willing to and other orgs to be willing to but I I also understand

sort of their hesitations yeah and at the same time like we're moving toward a world where it's going to be very hard to catch everything that falls into these Pockets right like we look at AI we look at Deep fake we look at a lot of the stuff that you know bootlegging has been a problem in that industry for for quite some time and you can put all the red tape around it that you want but in a lot of ways you know I think what CCR does well and you know as we move towards this direction is open up the floor for us to find solutions that you know are unavoidable right like you're not going to be able to to to maintain this Balancing Act forever um and as we kind of move forward in a in a world where building is a priority you know we're

seeing that especially in our industry uh people are kind of taking a backseat toward the process more and and allowing for things to kind of flow organically you know our experience especially with a lot of our web 2 clients as they look at this space is well let's kind of hear how we would go out at this and then kind of make a call or a decision but definitely especially after last cycle we're seeing a lot more interest to to try and play in this space and to try and you know understand it more because again I think we all know and I I think the internet has told us that we're obviously moving this direction whether we like it or not so do you think that IRL kind of creates the perfect conditions for especially nouns right now sort of acts like an established IP the sort of creative

class of the Dows have sort of risen to the top and take a lot of initiative and are very active and providing physical Goods Design Services um all sorts of creative support for for projects how important is IRL in terms of establishing um you know that sort of relationship with the brand and bring them into environment like we have downstairs to be able to do that in a way that that makes sense yeah massively important right like the the opportunity to educate and show real use cases and do retail and get artists to to to make money and not have to wait for an invoice and a you know a process that might be a little bit more Herring right we we definitely see uh especially from our side like opportunities to make this pretty much uh very familiar in a

way that might be you know again a retail setting a gallery setting for for people to understand how this stuff can work and putting the crypto the transaction the web 3 the tokenomics all the way in the back right I think nouns does a really good job at that and again like I I think some of the best education for for even us right well has been like com coming there feeling it touching it um so I I think IRL is massively important to the future of how we educate an on board yeah I mean just look at the fact that all of us flew from very different parts of the world to be here and I think it's funny that crypto has this idea that they think because the tech can create decentralization that we can take a lot of humans out of what needs to be part

of things but the reality is is that to a certain degree you can't remove the humans and that IRL real in touch feeling side of things is completely necessary yeah I just think IRL creates strong Network effects whether it's internally you know now we're me meeting other members of The Da and so we have a stronger internal Network and externally when you first uh encounter a meme like nouns on the Internet it's a meme but when you encounter the people behind it I think it's much more impactful and you understand how real they are how passionate they are about nouns how thoughtful they are about crypto yeah I agree that's why I asked the question um before we jump to some Q&A we have a little bit of time left I think um any sort of closing thoughts or or comments

you have anything we discussed I'm sure we'll have some interesting questions that might come through but please go down to the noun cares uh spot on floor two check it out buy things come learn more we would love to have many many many more people join to continue this fun experiment of nouns I'll just close with um like nouns and CCO is in a sense like art hyper structure and it was completely Unstoppable and n's um kind of generates this flywheel with the treasury we have but if we didn't have a treasury people would still be doing stuff in the name of nouns uh and so you know there's lots of CCO projects that uh they die when they have no no variety and so there's a

lot of work to like there's a lot of activation energy to like to build a brand around CCO but once you do the treasury is the the last thing that matters because it's the passion of the people proliferating the brand uh which will just happen forever yeah no U beautifully said yeah for us again like the health of the Dow is really important and and we are deploying a lot of web 2 thinking and traditional approaches to uh make this more of a less threatening experience for for some of the bigger guys some of the bigger Brands so you know with cares which the booth as Z mentioned is downstairs a lot of our focus is that the education the onboarding the structure and the strategy so if you're interested in learning more about our backgrounds and and the application that we to provide uh would love to have you

come on down and talk to us all right one last thing because we talked a bunch about CCO and in life experiences and Brands and Mar we also fund tons of software and uh open source software that is used by the world we we funded Agora which is now the governance platform of optimism and EMS um we funded rounds which is a a popular cryptoeconomic Solution on warcast Prop house was a small grants program before that and so if there are software people in the crowd I encourage you to check out got nouns we love software we love ethereum uh and you know the door's open and we want to fund cool stuff yeah a great Point um I'll open the floor for any questions anybody has anything feel free to raise your hand and we'll we'll get it up

here go check out our orts team any questions from anyone over there um so I think this there are two different ways one is like start your group chat like everything starts as a squad and a group chat it's a good point though we have uh nouns Japan nouns Africa there is software called uh Builder protocol it's a nouns. build it allows anyone to start their own namish Dow um it's been popular used to build

subd Dows uh and now Aline Dows and so check out Builder protocol nouns. build you can even just like deploy your own nouns Dow on testnet and have some fun with it um but if you're interested in this model of governance uh that's the place to start yeah and get on warcast find your people you know they're there for sure uh and any one of us if if we could help at all you know we're more than happy to anybody else any more questions all right um in closing how would uh folks go about getting involved with

nouns F we just talked about uh and also what else is going on this week I can help with that if you don't remember the days or times okay great so uh we're doing workshops uh all day tomorrow um at the Rose conference Hall from 10: a.m. to 5:00 p.m. uh we're also doing a screening of shark pickle cone which documentary about nouns uh that was produced and U and minted on chain um and then we're doing our official after party on Tuesday night uh all the information is on Luma lu. flares you can also follow us on forecaster for updates yeah and I'll just uh also restate join warcast we have a nouns Channel there's a nouns Amigos channels

if you're in Latin America there's a nouns Africa Channel there's a nouns Japan Channel there's nouns animators if you're an animator there's nouns sketching if you're in Mar uh so a lot of what we do is on warp cast and that's a good way to engage with the community online uh but certainly come engage with us IRL excellent and one one more question when when's Super Smash Bros we also are inviting the top melee player in Japan to come to the main event and oh I see Dan in the back too there um and that's here's a chance you can play against him yep and good luck beating him but if you do we've got prizes for you um and that'll be happening at the main event at yoyogi on the 30th so come

on down I believe we're getting started at 10: a.m. what are the prizes if you can beat him uh a lot of the stuff we have in the booth some bragen rights of course probably a lot of good social content coming out honestly if you beat him and I will also make a oneof one art piece for anybody who beats him here here first thank you thank you all for the panel today was awesome I enjoyed chatting with all you and thanks everyone for coming and thank you edcon thank you Japan thank you let's give a big hand