Consumer RWA: Tokenizing Everyday Items for Mass Adoption
EthCC[9] · 31 Mar 2026 · 13:43
Arman Sarhaddar demonstrates ivault’s peer-to-peer marketplace for household goods. The presentation discusses representing everyday items as yield-bearing assets and using consumer activity as a route to tokenized-asset adoption.
Speakers
Topics
From EthCC[9], hosted by Ethereum France.
Transcript
Oh, great. Now I closed it. Okay, I wanted to have a new presentation, but forget the QR code then, I guess. Hello everyone. Thank you for being here.
My name is Arman. I'm the CEO and founder of I Vault. What is I Vault all about? I'm going to explain to you in about seven or eight sheets what we are doing, and then I would like to show you the demo of our app. Okay, should I repeat or is it good? Okay. So, what is I Vault all about? I Vault is basically the first web three marketplace. You probably saw our booth where it said, "Let's get physical." It's all about physical products, not digital. And we were the first company which actually patented the physical digital twins of physical products.
Basically, with proof of ownership, transfer of ownership, lease, and so on and so forth to protect actually also users if they actually lending or renting or even selling used items. And this patent was actually granted in the US, in the European Union, in China, Australia, and in Switzerland. So, we're very, very proud of that. And in addition to that, we're also proud that we started this year, at the beginning of this year, we got our startup grant from Google Cloud. So, that's also very beneficial for us because this way we can actually save some money with the servers.
Yeah, so what are we trying to achieve? Or let's let's go a few steps back and see how can we make money, you know? There is um basically a lot of things what we have right now. Okay. Unfortunately, this goes all quick. Let's do it slow. We have a lot of things at home. We have a lot of things at home which we use barely. What means barely? You buy a ladder, you use it once a year. You buy an electric drill, you use it 15 minutes in the whole life of the electric drill.
These are all items you can lend and rent to your local community, you know? And this is something what we really put a thought about it and thought if we actually optimize the circle economy with things what is already idle sitting at home and getting dust, this is a great way how we can make money and being sustainable at the same time. Um I think interesting uh obviously is also that we say the world doesn't need more stuff, we just need a smarter way to give it to the people.
And we have lots of problems right now. Overconsumption, as we all know, leads to microplastic in the ocean. We all humans have already microplastic. This leads to a lot of health issues. Um and obviously we are actually depleting our resources. Second of all is uh that a lot of people suffer from the inflation what we have right now. It's not getting better with all those wars. And inflation leads to poverty and people can't afford new things. So, it makes total sense to actually pass it over, make some money. Even if you don't make money, you get rewarded for the transaction. And last and but not least, the trust for web two marketplaces, as it is, is lost.
Data leaks, privacy theft, and so on and so forth. So, we are tackling actually three problems what we have right now on planet Earth and the solution in our humble opinion is obviously access is more important than ownership. You know, how many times you thought about hey, I want to get this thing. I want to have it and then you have it in two weeks later you think it's nothing special for you anymore. You know, we should actually you know, be more cautious about what we are doing and if you have if you have those things sitting idle at home, rent it out, make money. Do something, you know, we are heading in a directions right now with wars and stuff like that which is actually a frequency we don't want to go
there. This frequency is very low. It's built on on on fear, on anger, depression and basically at the end the result is aggression. We don't need that. We need a higher frequency. We need love, light, life. We can do that by helping people and make money. And the beauty thing beautiful thing about what we are doing is it's not only a marketplace as it is, it's also has a community feature. I'm going to show you the app momentarily. Has other functions as well like lost and found. You lost your cat, your dog or your bicycle was stolen. You can send a notification in the range of 50 kilometers, offer a finder's fee and people can help you retrieve this this item.
And last but not least, why is it called I Vault? Because your information are secure with us. You know, it's all web 3 based decentralized. Nothing is centralized and you choose what you want to actually put on the platform if you want. And once you do a KYC, you can change your name and that's the beauty of the blockchain and we really believe that's why blockchain is really good for because with the blockchain we are actually also introduce an incentive where people for each and every transaction gets a reward points. We call them eco points, you know, because we believe in sustainability and those eco points you can convert three times into tokens. So so that's the reason why we say it's not only a token. I will is much more than a
token. It's a reward system. It's a loyalty program what incentivizes motivates people to be more sustainable. And and and keep the frequency up because think about it, you know, if you help people out a student or someone who needs a ladder or electric drill or whatever you want or books for the university, you know, they don't need to purchase it new. You get a little bit money, but more what you helped, you know, and if you help, you know, you're spreading love. And that's the direction we we need to head, not wars, you know? And so far we have 172,000 installs, 46,000 active users, and we are ready to actually expand globally.
We are securing right now a big investment um our series A investment which is basically done because don't forget we have partners in five future regions. We have the Google partnership which not a lot of startup companies get the due diligence. So, we have a lot of I always call it meat on the bone, but now we really the biggest challenge is to get the critical mass. We know that. To get the critical mass, we need to go locally, hyper-locally from city to city to city, and that's also our goal. You know, we believe trust is the real currency, and we give this trust through our platform through KYC, through reviews, through through through all kind of different technical implementation we did within
the app so people have a better fuzzy feeling when you do a transaction as well. And don't forget in Europe, we have all household insurances. So, if you borrow electric drill, it goes back, the liability pays for it. You just have to check with your deductible. We are talking to some insurance companies as well for other parts of the world where they can actually offer specialty insurance as well for people or users who are little bit apprehensive or don't want to do that because they are keen. And I always say always use things you barely you know, if you don't you know, you don't need to worry, you know, so so if it's a ladder, no harm done. If you have two bicycles, rent one.
You know, this is the idea behind it and our goal is obviously one marketplace in 1,000 cities. Yes, it is a huge goal, but I think you only can reach your goals if you if you have high goals, obviously, and at the end of the day it's also a perspective of the funding. So, this was basically you don't scan the QR code, it brings you to the iWallet app not iWallet website, but yes, there's a problem with the linking. You can use iwallet.io if you wish so.
Now I want to go to the more exciting thing and that's the reason why I'm here to show you the demo of our app so you have a better understanding what we're doing it and you see it actually visually because I believe blockchain is great. If you want to hit the mass adoption, you have to do it as simple as possible when it comes to UX and UI. You need to get the web two people in involved as well, you know. And and I'm showing you the app as we speak. I'm just going to close this all and mirror my thing.
One second. Okay. Okay. You should see now the screen the middle screen which is basically the marketplace. It takes a little bit I would say about 10 seconds until the marketplace is loaded. As you can see here, you have reels where people can actually show their items they're renting and lending.
We believe our target audience which are Gen Z, the people in the university, the people who actually are have a different consciousness. They think owning something is a liability. They rather would rent something and give it back in order to be more sustainable. So, that's the marketplace where you have all kind of items, all kind of category categories and also also these videos as you can see when you just push on it you come directly to the video where you can see people offering those items. Like I said before we have a community board as well with so people can actually interact with each other.
The beauty of the community board is that we have this lost and found function which was actually the first version of our app. It was a it's a lost and found version where when you basically here you see a person is missing, abducted, kidnapped, or lost pet, or lost a stolen item like bicycles and they they're stealing a lot of bicycles in Europe. That's very common especially in Holland and in in Germany. You can you have a picture a digital twin of it. You send it out in the range of 50 km to the users, offer a finder's fee, and they help you to retrieve it. So, that was the first version of the app and we obviously extended it to the marketplace. We believe sustainability is a very important issue what we have to solve. And that's basically your
wallet where only you have access to it. When you push the picture then you come to your wallet. It's a non-custodial wallet that makes things life also easier. And obviously you can buy the tokens here. Three times a year we have the Echo Point Swap where you can actually swap the points into tokens and make cash out of it. We are already listed at decentralized exchange and a few centralized exchanges. And since I have only 1 minute left, I would like to go to the questions if you are good with that. There's lots of cool functions like messaging services and so on and so forth. So, is any questions here for me that I can answer?
Or is everything clear? If it's clear, download the app. I have a quick question. Um, do you work with smaller businesses as well? >> Yes. So, like, let's say if I have a small business and I've got a bunch of cameras or chairs or whatever that is. >> 100% 100%. We do businesses as well. Uh, we are very um, picky when it comes to businesses. It's rather be like a rental shop, second-hand shop, thrift shop. Uh, these are the shops what we actually want to help also small smaller businesses because they're suffering right now as well, you know? And we we actually did something really cool because we tell them, "Look, we give you the possibility to post for 6 months, up to 15 items. People come to your store, you know? We We offer the platform
basically. And if it works out for you, we can sit down and and talk about how we you can uh, you know, how we can do this. Obviously, we come with a subscription as well. First, we want to hit the critical mass because we the monetization is very important to do it very, very small partly not to actually scare people. Uh, do I have to pay? I don't understand what's going on. They have to understand the added value. Yes, we're working with small businesses, correct. >> Thank you. Thank you. Any other questions? If there's no other question, I just want to let you know, this is something totally out of scope of crypto because everyone is either doing NFT, DeFi's, or so on and so forth. Um, but I think this is exactly what the crypto industry
needs. Where we can actually evolve as human as humans because where we are right now, that's where we don't belong. We need to be in a higher frequency and that's only we can only share uh, the love, the life, the light by giving back to people who need help and we can also make money. So, I think it's a cool idea and um, I'm very grateful that you guys are listening and uh, I hope I have you soon as either ambassadors, investors, or e- um, app users. Thank you for your time.
But we still can talk, no? If everyone anyone has questions.