Chiliz Chain, the Largest Web3-Ready Ecosystem for Sports
Crypto Valley Conference 2023 · June 2023 · 13:56
Julian La Picque of Chiliz speaks at Crypto Valley Conference 2023 on Chiliz Chain, which the title describes as the largest web3-ready ecosystem for sports. The talk is listed under social, consumer apps and layer 2s.
Speakers
Topics
From Crypto Valley Conference 2023, hosted by Crypto Valley Association.
Transcript
wonderful so next speaker on stage uh Julian has been involved in the ecosystem for quite some time now especially I think uh in the Geneva one you know us Ramon that are in the French speaking part we try to stick together as we come and Venture up north in Switzerland so uh yeah it gives you a round of applause and welcome to the stage thank you thank you so everyone indeed I'm not going to hide it I come from the French part you're going to get it from the accent so that there is no there is no way for me to try to pretend otherwise I'm I'm a group Chief who at chilis which is a web free company dedicated to the sports and entertainment industry and you might know us for more fan engagement app
called socials.com but what I'm going what I'm going to talk about today is more about how we bring how we plan to bring value to the sports industry via our new layer one blockchain protocol but before I do that I need a bit your help just show of hands next week Champions League final is any one of you planning to watch the game Joshua friends is there at least one two three four few people okay few people good and who of you as a ticket I'm not giving out tickets just to be sure but so and here what you're seeing is that there is zero to maybe one percent of the audience who is going to be able to come to the game and actually it's exactly what we wanted to solve
initially but if you look at the real number is actually more scary next week 7 700 million people are going to watch the game uh the final online out of these 700 Millions only 70 000 will be in the stadium so I'll let you do the math even though we did it for you that means that 99.99 of the people that are interested in the game they will not be able to watch it live and our motto or our mission has always been how do we serve this 99 of the fun that are interested in staying connected to the team but are not able to go to the stadium and our answer was very simple is digital fan tokens so fan they want two things the first thing they have a sense of community a sense of belonging so
they want to be recognized and be part of a dedicated Community linked to their sport team and and the second one is they have a sense of loyalty they want to be in any way shape or form be rewarded for the engagement and the energy that they give to their team and with digital token which are fungible utility token you actually are able to do both if you use it this fan token on socials.com app what we do with this fan token is that gives you the ability to engage with your team and be part of a dedicated Community while also being rewarded for your engagement and what we added on top of it which has really been what fun love the most is what we call the share the sense of
influence so not only you part of the community you have a loyalty program as well but now with fan tokens you have an influence on how the club is going to behave to some extent let's say for example that with a fan token we are going to put binding poles with the team and the result of the polls so each fan token order is able to have to cast one vote one per token and you're going to vote on certain subjects and the results they're going to be put on the blockchain it's immutable it's transparent it's very available and the team has to abide with this result so for example the first use case that we had was for you in order to choose what's going to be the music every time the team scores the goal uh then it starts to grow a bit bigger for example
with I forgot the team of course uh the what's going to be a new player is coming what should be the number on the Jersey for that player and the fans are going to be able to vote and then the team has to follow the result of the vote so Sports has been what we did with fan token was one of the first use case concrete use case of blockchain into the sports industry it's transparent it's very available and you're able to really see what has been voted and withholding the different fan fan tokens we have been around for three four years now we have onboarded over 150 Partners overall it's over 1000 decisions that have been voted by the fan and
implemented by the team we have more than two million people now on the on the socials.com app they come for around 150 160 countries and globally through the fan reward program that we have the more you you use your fan token the more you rewarded we have given thousands of rewards you see one of the lucky few it's either meet and greet with the player it can be tickets to the game it can be other exclusive experience and and for us it has been very successful and it showcased that tokenized membership is really the future of an engagement in sports but it was also very clear to us from the beginning that fan tokens on socials.com in the way they were initially shaped it was not enough because you can only today you could only use them on the
socials.com app and on our t on our initial TD's chain blockchain which is a private premise which was with a private permission blockchain a layer 2 solution the reason why we started private and permission despite what has been explained by Cardinal just before is that for us we're working with some of the biggest brand in the world and they wanted to be very few on the way we're going to handle IP and security of those so we had to start a bit small in the sense that we could not do it directly broad into an open network we had to make sure that we satisfy the IP and security requirements but we also directly felt that if you want to embrace the potential of web3 if you want to really create web3 fan membership you need to go
beyond that and if you want to really Embrace that phase what we call the fan token everywhere that you're able to use your fan token not only on socials.com app but also directly on the app of the team or on any other different apps to Showcase that you're a fan and that can give you access to discounts uh faster lineup or anything we need to move to the web three phase and we believe that after a few years of education the different sport teams were ready so that's why last month we moved and we launched our own Chili's chain which is layer one solution and we want it to be positioned as the layer one solution for the sports and entertainment industry so this is uh this is purely a change that's going to
be dedicated to that and we want it to be kind of the safe home for sports team that want to build and to transition from web 2 to web3 by using our chain you will be able to directly leverage a socialist.com wide range of partners that we have already on boarded and you will be able to make use of all the different best practices that we have developed with the different teams when it comes to digital engagement of the fans if I go a bit more technical on what is it exactly we are layer 1 evm compatible blockchain it's a fork of BNB so what it means really for the chilis token its Chile's token is moving from being the transaction layer of socials.com to
becoming the need to the network enabler of the entire Chili's chain ecosystem so this will be what you use in order to power all the different transactions of all the different projects that are going to come and build on the chain and the new feature as well because we're using proof of stake Authority is the Chili's token orders are going to be able to stack their token and be rewarded for participating into the security of the network we use proof of stake Authority main reason it's faster and it's faster and it use less energy so it's it's in line with our commitment to build a more sustainable blockchain and today we have announced already three or four external validators our goal is to move to 10 or 20 in the
coming weeks so we are not validating the chains external parties are we have announced some of the name some names in the in the blockchain industry and we're going to announce in the coming weeks some names more in the sports and entertainment industry and because you know that it's not enough just to launch even though we can be very good in marketing and some of the marketing team is here in case you have questions uh it's in order to promote adoption and Innovation we also launched in with crypto jump uh 50 million incubator fund uh dedicated to sports and entertainment in web3 so this fund was purely dedicated to this type of projects and and we're going to
empower or invest into these different companies either to Grant or through different mechanism in order to help them build their product as long as it is on the Chili's chain or on one of the other chains but many cheaters chain even though we do cross-functional as well and we want projects that are going to bring long-term values to the fan and to the to the sports Community overall this we are very open about what this project might be we want to move away from just the fan tokens that we have built on socials.com so some of the projects might use fan tokens some of some projects might enhance what we do with fan tokens and some projects might use develop completely new verticals that are going to be outside of just fan tokens it's going to be up to you guys
to decide uh what's the future of Chile's chain is just a quick overview of the four projects that we have already on boarded so it's live like for example it's a gaming gamification platform where which is directly integrated with the teams app for example PhD app or barsa app so we're going to have cross-functionality so you can use your fan tokens through live like interface as well directly on for example the PSG app we also have fun fest which is a live video platform that's going to enable you through proof of attendance minted on Chili's chain to prove that you were watching the game and earn nft for it we also have partnered with block asset
which is very complementary to what we do it's nft for the athletes so not for not fungible token for teams but nft for athletes and we launched game used as well which is end-to-end memorabilia authentication uh one of the big success that we had over the past few few weeks is that we're going for some of the games to capture actually the game score ball so the ball that was used in order to score a goal is going to be removed from the pitch just after the goal we're going to untertificate through NFC and it's going to be put for rewards for some of the token orders so by holding fan tokens you might be able to actually end up with the physical ball that was used to score a goal so we want to
bridge between the digital world that we build and also the physical metabolia that that's coming as well and last thing is because even when you go with a new layer one even if you if you plan to have a fund in order to incubate we also want to spread the word about what we're doing so we have a global hackathon you can see some of the uh word tool that we're going to do we're going to cross some of the major cities in Asia in Europe uh America and South America and because we're a sports company what we want to do is hold these hackathons into big Sports Stadium it's going to be pretty cool jump crypto is going to help us to do that as well and we are going to bring and develop a
community of developers that are willing to participate in this type of accountants and then my last slide is is more for you guys is calling for any developer entrepreneur in the room if you are interested if you believe that you have a cool project if you believe that you want to change the way the sports and entertainment industry is currently run and you're eager to use evm compatible technology and you're passionate about what you do we would love to hear about it you can we'll be on site today you can reach out to us at labs.chilis.com and we look forward to to welcome you and to work with some of you that are willing to build the future of sports with us that's it Jim thank you so much you're speechless
completely serious if you would like a uh or if the audience would like to ask a question uh feel free to peace yes so this didn't happen overnight so the even if internally we have pretty smart people and we have higher than groups so they just to give you size today we are the team has grown over we hired 150 people over the past 12 to 18 months so
we we grew the team Quest quite massively also because we needed new talent and new people in order to do the transition this transition didn't happen overnight just was formerly launched live last last month but it has been a journey of over the past few months in order to do it yes we had to Rebrand ourselves we had to rethink about what we're doing but that internally is something that we always knew was coming because the layer 2 solution was just for us an interim solution to convince the bigger sports brands on the planet to trust us using blockchain technology in order to help them monetize some of their IP so honestly the most difficult part first was not to switch from layer 2 to layer one was to keep all the
partners on board as we embarked them onto a true web 2.5 to web 3 Journey and if you guys have more questions I would be around today fantastic thank you so much foreign