Be a Game Changer, Help the Planet Through Plastic Recapture

Transcript

possible to put a browser on the laptop there you go perfect wonderful wonderful good afternoon everyone thank you very much for attending this session for me it's a great privilege and pleasure to be here with you to share a momentous moment in the evolution of plastics but before I'd like to give you a little bit of a narrative backdrop four years ago if you remember the Amazon forest was burning pretty much around December of 2018.

and I came to a intellectual debate how can a normal citizen how can a normal human being help fight climate change 99 of us are just surviving I'll give you I hope a good example we wake up in the morning and we look at the news and we're confronted with calamity environmental problems amongst others our hearts are wrenched and we go to work thinking we want to make a difference we need to make a difference by 10 o'clock we have more meetings eleven o'clock coffee time 12 o'clock

lunch time three o'clock more meetings five o'clock go home we commute prepare dinner for the children for the kids and at nine o'clock if you're in Europe you go down and you are confronted with choices of different colored bins to put the rubbish that you've been separating because you've been told to the entire week if the bin is full you will put it wherever it's not if you're tired you'll put it wherever you want do you think that as an individual citizen you can make a difference the answer to that question is companies that sell products and services can make the difference companies that

are responsible or should be Services they are deploying in the market and what is your as a consumer your power is the Power of Choice you do what you do you consume whether you want to or not this is what you do the power you have is to choose products and services from companies that have demonstrated verifiably so their commitment to the environment so with this idea the creation of the company four years ago to create a software to track CO2 emissions all across the distribution Channel up to the end

consumer to track single-use packaging Plastics recovered from the end consumer up to the recycler and to merge the data of CO2 and single-use packaging Plastics recovered and recycled it marketing tools to allow companies to prove their commitment to the environment and build loyalty programs with their end consumers on the basis of individual environmental footprints two years down the road the conclusion is everyone says they want to save the world but nobody is willing to pay for it

this is where Plastics was born Plastics is a marketplace where across the world Waste Recovery projects are able to create a third Revenue source in addition to what they've been doing for the last 50 years which is collecting waste sorting that waste and selling it to the recycling industry limited revenues from selling the physical waste Plastics value proposition is to allow them to generate revenues from selling the proof that they have recovered the plastic and that they have delivered

this plastic to the recycling industry so this proof in the form of a certificate in the form of an nft plastic does not end up in the environment and is going straight into the recycling industry who buys these plastic recovery guarantees companies buy this plastic recovery guarantees for for two reasons essentially number one a company may be using producing or Distributing plastic and by buying these recovery guarantees they're essentially saying I'm plastic neutral but the most

points and the reason we are here today is companies buy this plastic recovery guarantees as a corporate social responsibility exercise to fund the development of Waste Management infrastructure in developing nations to be able to increase the recycling rates and therefore fight plastic recovery or fight plastic pollution all across the planet why is there Barcelona football club behind me because two days ago they have launched the nft collection on Plastics to recover 1 million kilos of plastic globally outside of Spain

the formula is you have a brand you have a community and you have the will to do something for the environment you can leverage your community to empower environmental stewardship to recover waste in developing nations that do not have the infrastructure we have in Europe or in North America and every single fan is able to participate in the process of plastic recovery and be aware that in their fandom they can continue their love and passion for barsa while funding recovery of plastic in

developing nations in conclusion going back to the foundation story we as ordinary citizens have choices and these choices allow us to buy products and services from companies that have demonstrated their commitment to the environment and verifiably so thank you very much [Applause] does anybody have any question I guess oh yes go ahead so our methodology is based on

accounting and blockchain as the Waste Recovery projects are selling the physical waste to the recycler they are issuing invoices these invoices have invoice number date of invoice type of plastic quantity of plastic and the destination of this plastic what they do is they convert this invoice into an nft into a plastic recovery guarantee our role and we're partners with the world economic forum is to be the verification entity that these Waste Recovery projects are verified to be able to Mint these nfts and we do the auditing across their roadmaps to make sure the funds are being used to develop their plastic recovery which includes buying Machinery

opening up new geographical areas for Waste Recovery hiring more waste Pickers paying higher salaries to the waste Pickers developing medical camps for the waste Pickers Etc and our job is to actually verify that we are invested by Google we're using also AI as a fraud detection tool that we're developing so ultimately our aspiration is to be the reference in plastic recovery guarantees so we work at the first level of battle which is the recovery we make sure it goes back into the recycling industry we're using that as pellets to be reused for creating new single-use packaging does it you have a question were built on Silo blockchain on silo

blockchain we chose Silo for actually two reasons not only their carbon negative footprint but because as a cultural commitment to the environment in Africa and reducing all friction for using web3 we found at the time that they were the best partner and thanks to Silo we are now working with the Barcelona football club and we want to avoid friction very important Point anyone can buy a Barcelona football club nfts Google pay Apple pay uh Visa Mastercard crypto but all payments are done in Plastics because Plastics purpose is to ensure the traceability of the payment going to the Waste Recovery project it is also to be able to encourage

transparency in the data they are rewarding for providing all of the information so all payments are made in Plastics but all purchases are made in anything built on silo thank you yes sir foreign so we developed our methodology based on accounting and accounting rules and regulations of each jurisdiction we're working in India Sri Lanka Thailand Kenya Mozambique Tanzania Ivory Coast Egypt most of Latin America France and Spain we have the information of all the accounting rules and regulations and what we do is our platform allows you to

put all the information necessary which is verified by our back office and then what we do have are physical render models of the facilities during the course of the roadmap developments so that we're still obviously physically doing random audits because if we tell them when we're going it doesn't serve its purpose but we combine technology with uh really literally standard accounting audits does anybody have any other questions yes education process

so the nfts came to all the nfts are from the nfe itself a reflection of the benefits that a brand is willing to attach to them Barcelona football club is attached for this particular drop football jerseys signed by the entire team to be given to the to 10 holders of the nft collection which is 3000 nfts have been minted by Barcelona and the future drops in September and December over three years because this is a three-year commitment for example if you're the owner of nft you have access to go on the grass and step on it your name will be tweeted for your birthday a series of benefits that you would want nevertheless however it has

the attached prg plastic recovery guarantee so you can trade this nft for the value that it has including the unique art and each time you're trading plastic is being recovered but it's transparent and seamless this was the way to leverage the brand or community and their commitment to sustainability thank you any other questions or comments well thank you very much for your attention and for your questions thank you [Applause]