Next-generation blockchain UX to onboard billion users

ETHCC 6 · July 2023 · 13:31

Armand Didier presents Aurora's approach to improving blockchain user experience. The speaker considers strategies for making blockchain applications resemble or exceed the usability people expect from web2 platforms.

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From ETHCC 6, hosted by Ethereum France.

Transcript

foreign hi everyone thanks for coming um so my name is Amo I'm the product team leader to our labs and we're going to talk about the onboard in the next billion users today so uh which is something we all want but just for uh to put things in perspective first if we look at the current adoption of blockchain we are at four percent so that's roughly 400 million users and we so we see that we are extremely early uh in that in the journey so there is still 96 other persons to

get and so the question you all want to answer is how do we how do we get those so we always refer to ux as being a a blocker for adoption but actually I think it's Sony kind of part of the problem because what we what we really need is a meeting point between users needs and on the other side um services that are solving problems for those users so that's what we call the product Market fee on user needs might be values like onboarding ux proper value

proposition and on the service side so business side customization might be an issue compliance and scalability so if we look at an example so on one side we have Alice running a real estate company Anna running a gaming studio and Bob who is an end user so Addis is interesting in blockchain because it enables a property tokenization so that's a an opportunity for her because you can take a property tokenize it put all those tokens on chain and basically make

it more liquid for investors and reduce the entry barrier to investment so for her it considerably increases the addressable market and that's that's an opportunity so the problem though is that she can't just put her business on on chain because she can't just sell uh properties to anyone she has some responsibility in controlling to some extent who has access to to those investment opportunities so she has a duty to kind of verify her users and make sure they are eligible so the way we solve that atorva is by

using silos so silos are basically customized chains that you can tailor to your needs as a business so what we can do is that we can change the base token of The Silo we can change the the whole gas mechanism and we can choose to make to have it permissioned or not and that is something really useful for Alice because now she can create different silos for different jurisdictions so for example she would create a silo for friends and another one for the UK both of them would be qualificated meaning only first of all residents of France would access one only residence

of the UK would access Xylo 2. uh so that's where she stays regulated and if she stays compliant and she can runs her business no uh the problem is that she's also running a global business so she doesn't want her users to be segregated entirely and she wants some connectivity between the two and we have a solution for that tutorial as well which we call cross contract calls so each of those silos that at least can launch are actually interconnected and they can they can exchange information so on the more technical side you can have a contract on one Silo that calls another contract from another Silo and communicate seamlessly this way

which means that for her use case you can have a user that is from the French Servo using his assets to buy something in the in the UK cello and that means that so of course if the user is eligible so that means that Alice can truly create a a global business still being compliant and not limiting the the user base um then if we look at Anna so running a gaming studio so here again uh asset tokenization is a is an opportunity for Anna because running a gaming studio she has a range

of different games in her portfolio and she wants to tokenize the in-game assets and the advantage is that it can truly increase engagement and user retention because if a user starts using game one collect some items like this sword from game one and is able to reuse it in game two obviously he's gonna start using game two with a much better experience but also is more inclined to continue using those two games and the other games in the portfolio customization so

she wants to create this whole economy across all of her games but she needs for that to have her her own base to clean as being a game going let's say in that case and she also wants to remove the guest fees in in in some in some cases because of gaming because you can't be bothered in uh you know paying some gas when you're playing a game so she wants a seamless experience uh but she wants our Silo to be to be public so so that's so a silo in that case solves that customization problem the second issue that she has on the challenge is that she has a high volume

of users so like 100 millions and uh by the way that this is based on like real use case that we see at Aurora um that's the type of challenges that we we are facing at the moment with real customers so we've a hundred million users how do you how do you handle the charge if all of them make just one transaction per day that's 100 times what we see today on ethereum so we need a solution to be able to scale that what we do at Aurora again is use the silos in a way to scale things so instead of having just one Cyro we create an Infinity if if possible but we create a necessary amount of silos that are

able to spread the load of transactions and uh and in that case scales seamlessly uh and also to if you heard from other talks but um uh Aurora is technically a smart contractor near which means that whenever you you create a new solo which is technically a duplicate of the aura smart contract it automatically gets the all the validators from here meaning you don't need to set up your new validators and you can just create 100 title in a few minutes they will all get instantly all the validators from here so that is quite important for scalability because that means we can seamlessly scale and for Anna with our millions of users she

can really adapt the load to to her to her use case and finally we have Bob so Bob is the end user he's not really familiar with crypto but he likes to invest his permanently and he likes gaming so he likes the idea of being able to I don't know invest 200 in the property which is not possible to the international finance and he likes also the idea of reusing game assets from one game to another uh the problem for Bob is that today the onboarding is a extremely uh cumbersome so he has to download the wallet probably a browser wallet which is not

always um something people are familiar with um the world is mobile first uh he has to understand the concept of C trades and understand that you know there is some tech going on beside that that if he loses that seat phrase he loses his assets he needs to go then uh to have some assets to pay for the gas fees so for that you need to go to a centralized exchange plus kyc deposit money in his account by the base asset send it back to the account to his wallet the teachers create here and only then he can start transacting so obviously this is like a lot of friction and that's not something we can expect from user new users entering the space especially not

webto users who are used to you know just signing with your email and do things in a few clicks so what is the solution well the ideal way to do so would be that burger signs in in a in a service in the game for example and then he can just start transacting um that would be simple and efficient and this is why we launched auropaths so orapas is our Simple Mobile Wallet that allows you to do exactly that so it is still non-custodial meaning you still have access to your situates but you can choose to export it at any time so you you are not prompted to do that the

first in the first step you can do it later on we also propose a simple email sign up so you can sign in with Google you can sign in with um with apple or just with with an email and basically that's in 10 seconds you have created your your own wallet and finally we also offer 50 free transactions per month to any user so so that way Bob can just create a wallet in 10 seconds and he can start transacting on the blockchain so let's say he's playing a game he signs in with his wallet receives an asset and straight away he can go to a Marketplace for example and sell data set without having to worry about all the problems I

mentioned before we completely remove that concept of gas fees in the way that if he runs out of transactions we propose some transaction packs so our first offer is 500 transaction packs for five dollars or five euro which basically means that you each transaction costs one one cent uh which is you know well not only predictable but extremely cheap for for any blockchain so so that there you have it uh between those two those three personal uh we've a solution like cyrosatora uh you have Alice who can run her real estate

business uh staying compliant and still having a global presence uh you have an hour with a gaming studio who's able to scale seamlessly on hybrid customers for for her games and you have Bob who can seamlessly on board into those new Services play some games use his assets in other places and invest his permanently in into property so that's what ux is all about it's about solving problems for all the different actors in the space so here users and companies so that they can meet in the middle and we can truly have a product Market fee so that's it thank you for listening to

me so we have don't forget to download the rappers it is available as of yesterday on the on the upstairs both Android and iOS and you can also visit our club uh to discover silos and our Body Solution which is a gasless product as well for businesses thank you [Applause] any questions really good then thank you very much

[Music] [Music] thank you