How to use GameFi trend and Make your marketing playable

Transcript

foreign thanks for joining this early morning my presentation appreciate it a lot my name is Sasha I'm leading the Partnerships at one inch Network and today I'm going to talk to you about something really not really deep Tech I want to share with you our experience on how we're using the game game fight Trend gamification to onboard more users to turn your users into your fans and there will be some some examples of our experience we also did research of our partners and like I

will just share some results and also tools here we are so as far as the it's a gaming track there is a like who play in the games here at least all right I'm glad you're here so but it's not only like just the games you know there was an Eric burn who wrote who wrote the book like people who are playing the games and games who are playing the people so it's not just a game that we are all I know like web2 games it's also games with our minds that's why gamification is maybe something really really easy way to get into user but I will tell a bit this I will I'll speak about this more a bit later coming back to the crypto cases that was the very early first blockchain game

um who use this actually gamification and attract more web to users to actually blockchain but then this game also shows that the technology actually wasn't ready yet and it's very slow and it's still like very expensive I'm happy right now we have all these cell tools and we can use this gamification and don't want more users but anyways like who thinks that actually create crypto kit is boost the gamification and actually attract more people to the blockchain at least the interest is there anything yeah okay good thank you me too that's but it also shows that the technology is not ready that's why in in our case we have really good technology but uh no like

maybe not everyone can be informed about this technology that's why gamification can actually attract stuff so those are takeaways like right now we are in Bear market and maybe those takeaways it's actually according to daprada it was last year yeah the actually 2022-36 yeah thank you guys thanks thanks that brother guys and still this trend is keep keep going and that me that means that we can still uh use this uh this gamification in in the market so let's let's come back to the topic so it was like very short summary about the game gamify itself um what I wanted to share here is that uh not like really on chain deep Tech

can um can be applicable for the blockchain we are D5 protocol like everyone maybe some of you will will be thinking like what a one inch is actually how one inch is connected to the to the GameFly but we are in marketing using these tools to actually import the next billion users here and why it's because it's a crazy it increases one two three uh engagement and awareness and and there is a defy racer example later it also allows you to create more than just the game meaning that with these quizzes gamification you can also promote your product like staking um swapping like gamifying the marketing

and also it's a opportunity to reach more wider audience webto Gamers already take you guys so you just have to show the benefits of the D5 web3 blockchain and this was like just one step behind your product um defy racer so how it comes we have one inch wallet and inside a one-inch wallet um you can actually play the games in the web free browser and it happens like it was one of our very early morning stand ups we were joking brainstorming and then what if we just like create the game it was back in 2021 and in one month we create web 2 game and uh then we just create the rules where like it was a tournaments

where people have to uh fight with each other by just racing the cars and then we get them rewarded um if you can check the results of this is actually this is the yeah this is challenge the challenge explanation but I already tell you this if you want to check the real examples and real like rules you can go to our blog uh but uh coming back to the results um once we released it was actually uh before the New Year New Year's Eve so from 20 even Christmas from 24th of December till first of May people were playing the games we had different rules at different stages different

tournaments and we had over 10 000 installs just because we released these games and it's not even on chain game it's just a normal game uh with who people were able to play Within the browser in one inch wallet so the idea was to actually ask people to go to the iOS install the wallet then go inside play the game and they and they actually got rewarded and we we were surprised and we of course I put it here like a double X engagement rate nobody can count the engagement rate but when you when we were checking the chats we were very surprised because everyone even fighting oh you're actually counting this bad and it was like very hot

Christmasy for for us meaning that it works at least for our product just normal D5 protocol usually you implemented the game and we got our users uh this is first example actually if you wanna if you want to try it's still available unfortunately due to all iOS restrictions we have to remove it from the public page but scan it this code you can install the wallet now I'm also using this stage to actually import our users and go to this link racing dot game one inch dot IO and you will check this game it's still available but unfortunately only on iOS on iOS systems so what else you can do with this and we will do we will do with this game uh we are we will upgrade this game sooner and also you can add your parties to have

their separate teams to compete with each other and like you can attract different communities to still use your project for example there is one inch Community there is uni swap Community they have their team Guild we have our team Guild we are non-cities and Twitter they are fighting with each other Twitter shower Community shower and this is just done without any like additional spending cost spending also there is some other for example very early stage project who wants to partner with your brand like um uh it would be like early staged access and that you can just it sometimes it's not beneficial to partner with a very early stage projects to be

honest but you can just invite them to sponsor the race and then they have still the car with the branding and in this case you will get the benefits for your product as well and brand integration so that's that's it and like what was the example yeah actually yeah last year in September uh we were sponsoring the zero X Olympics it was competition between web3 guilds like avocado axis actually x infinity though it was very circled out there competing with each other by uh playing the games like ax Infinity Titan Arena and Cyborg and the idea was to actually promote one

inch wallet there as well so the gamers were playing there was a broadcasting for 10 different 10 different languages and they were playing but still installing the water so that is like kind of also another opportunity for your brand what else we are defy protocol there are some different games and communities who are webbed through web3 already and they have the community already how we can partner so create the quizzes create the uh Ruffles we we partnered with the eluvium game who has like over 1 million uh users and just did some and we and we did like custom nfts and did the Twitter show communities I think I guess if you're working in the marketing you know this and another good example is ledger

reverse so they partnered with the sandbox they did this like kind of learning campaign inside of the sandbox so and both both projects were beneficial because sandbox got their Ledger users and Ledger sold from by soap in statistics they showed that they sold the uh million devices within just partner in the sandbox game like maybe better to ask Leisure guys here in the stage but that's what what I saw from them uh from the their report another thing is like good example where you just having that um nft competition like creating if you don't have a budget you can just create a custom nft and Target really big Big Brand who knows in the in the in the web

2 world so this is another good example I'll go in it's also a good example where it's just the collaboration like sponsorship or collaboration but it's not for the bear Market you still have to spend budget for for these top collaborations I guess it's maybe something when the bull market comes you can consider another thing that one is using here is the quizzes so we just created the quiz with a like 10 questions about the product and here on the bus we have fancy cool snail board skateboards and when Community comes to our booth they are like uh passing through the quiz and then they get rewarded within one inch tokens and then there is a raffle and then Twitter show where this cool so snowboard skateboards

if you go to the Twitter you can check uh it's it it also works especially in Denver we had over 2 thousand mentions without like and we just paid for the uh one uh snowboard with a one-inch brand that was our cost for the users on boarding another thing is pop-ups I can tell you the example in money 2020 we had um so money 2020 is like fintech conference where the top banks financial institutions uh attending and we were this year the only one D5 protocol but our idea was actually to onboard next billion users they wanted to promote D5 to the guys who like very custodial we wanted to promote self-custody in in there and what we did we hide NFC tags

with a unicorn across the whole venue and ask them to install the wallet and redeem the pop and put the kind of um explanations all over the venue and we we were surprised because people still interesting for example in this then we had only 10 redeems of this Bob hunting thing and money 2020 over 100 people who know who knows about crypto like that oh I heard about Bitcoin yeah crypto is cool that's that those guys went to the whole venue they found this NFC tags and like 10 100 people collected seven pull-ups uh and uh yeah they got rewarded so be creative with your team and try to maybe save budget but on board users with these games because

there was like um one team came to us and I will I will come back like there was a competition between the uh one of the banks so one guy did this and then they were like competing with each other and so inside of one team like I do this I want to do this do you know where is this any clues whether the seven pops so it like just my experience it really works what else learning their campaigns my favorite ones so we're all set we're on the world of self-custody people do not understand what what is the difference between custody and self-custody and we're using such Brands like revolut to actually promote about the self-custody in their wallets what it what it means so uh you

just allocate some budget to reward you the users who goes to revolute and pass through the quiz and those are results that we got from the half Year campaign with the revolute so learning nurse could be also applicable anywhere for example there is a binance Academy there is like Alchemy who always doing this learning learns campaigns when you actually like um when you have a budget to actually allocate you can do this but in this at the same time you can just reward people with their nfts and then uh maybe create like some custom nft clouds for those who actually got the rewarded and for example getting access to the parties or

like your private events or like uh public launch White listing for your public launch the launches like this is also another our favorite um uh instrument is actually men firing what it means like you know like we're in the blockchain world it's it's an open source of course uh when some really when one partner released one one product someone will actually wanted to if especially if it improves the cost the speed or something and another partner wants to stay in and they say stay on the same stage and do the same but you cannot just say tell with the person hey why are you doing why you copy that you can just do some very um gentle jokes and this and Community

also started to help you because community that's how you actually can play in with your competitors and this is what we really love like in one inch and our community loves it a lot what I wanted to say we all have a really good projects in technical side but don't forget about the marketing don't forget to play with your audience be creative and let's build change and avoid more users to the audience and I'll be happy to talk about the any kind of creative collaborations with you um I'm in the boost on the separate building third floor floor our team very happy thank you a lot for being here thank you

thank you