16° AVC Subcommittee meeting | Accesibilty Scope | Sovereign Finance | Maker DAO - Parte1

Transcript

foreign foreign

foreign foreign

foreign [Music] [Music] [Music]

foreign foreign

foreign foreign

[Music] foreign foreign

foreign I believe they are named right now allocator and also facilitators if I remember those well uh but yeah like that will be essentially the new brand branding elements that would have to come up with that should be also integrated into the same framework and that are easily recognizable from all perspectives no matter what element you are taking you will be aware that this single

element is contained within the same ecosystem besides that we have the subdial sub-dials will be essentially in terms of the visual identity the brand in the messaging that they will have they will be independent and they will have to come up with their own decisions on how they want to be perceived what's the experience that they want to give to users and also that includes The Branding the logo the messaging all of everything so we can be providers of those hotels in that regard but it's important to know

that they are separate independent brands uh that and that's actually the essence of this end game in that regard like we want to give this sense of an ecosystem that's pretty pretty big and that has many different ways to engage with in the in the way that users can also be aware that they have many options to decide and also they can go for a journey with the dial that they feel is more appealing and that aligned with their own principles and that's something that you can convey with branding logos messaging colors that

will be the challenge of each of them to be able to deliver that uh in accordance with the principles and also the motivations of the user that they want to bring um but yes they there are any challenges there because for example we don't want the people the one the user we don't want for example the brands official doubt to be all the same or all very similar to each other because they would like to outside as I say they they would like to focus and a specific section of the market that can bring specific values

aligned with the values for the product of the sold out so for example there is a sakuras of the other right now is emerging as a pre-interesting community of people that want to build a very single product to use but focus on the Japanese this Japanese genuine Community culture with localized uh with content that's written and also communicated in their local language so this is some very cool example of the differences we can have within all those friends and how they can just cover a small section that's really genuine and that

you know can really bring this very very uh interesting and different community so yeah I will be I would say that some of the challenges would be making it clear the differentiations between all these about and also making it clear that the new brand by itself is what uh is is the main framework that makes it possible to all those of those to emerge to be created but it is not acceptable by itself it's only in the ecosystem so there are many

nuances we we have to be aware of we have to consider we are still in the process of discovering them discovering also how the users engage with the subdials and their brands uh but yes there are many many things to consider and many details to be to take her out there are many things that you have mentioned um so I want to go first uh and also you you mentioned sacros Hotel so I'm gonna have to ask you a question about it as well um yes so um whenever a roon explains what he wants to be with this all this and you know face that it's happening that we're

currently in this pre-game um well he mentioned that of course makers the complex difficult to kind of like understand and on his own words so I think we can all agree on that so um the approach that he wants to have with all of these is that do to be friendly more user friendly but complex at the same time and he always Compares these with video games um so the notifications so that's why yeah explains about with a house like when you start playing a video game and it's you don't understand anything but you're doing because you you you're having fun and you don't even know like actually what are you doing but you're

doing it because you like it so he always gonna have this this idea and something else that I would like to point on here because you mentioned about the users so uh according to there are these two scenarios which is one of them is like users that actually use die but don't even know what maker is and as like people from Latin America I think we can we know what it is like because uh that in the hyperinflation the inflation that we live in and so um there are many people that uses of stable coins and he of course die includes uh without actually knowing about making about even web3 or crypto per se so um it's it's important to also kind of

know the the Target that that maker wants to have uh because that is one users and the other kind of users is the one that try to understand maker but it's it's a complex difficult and you feel like you're not even well um so um it's I really like what you have already mentioned that you're working on on this this and you're taking all of these aspects into account um I'll go into the Sacramento yes Rune is focusing a lot in in the in the Asian market what is the reason behind it and if you can give us more Alphas about Sakura's

without please go ahead oh yeah oh well there are many things to go over here well first regarding the new complexity and the type of users that we want to engage with this uh we all agree that maker is one of the more complex uh ecosystems out there and that yes there are different type of users and also audiences first of all there are the users that will be able we'll have the time I will have the now knowledge to engage with the products but also jump into a new a stage where they will be able to engage with the community probably the

governance probably they will become a contributor or uh and then there are the other users that will only want to use a product that meets their needs uh probably this product is earning ideal on unstable it doesn't matter what the name of the asset is it doesn't matter what the name of the deal is it doesn't matter where the deal comes from what they want is the steady stable deal uh being you know uh being streamed to their Holdings and that's it they they they can be probably

engaged with the brand with some colors that they like and that because everything has to be and everything has to have a name everything I have to pass on visual identity recognizable for everyone that's for sure but that doesn't mean that everything has to be super complex to be used so uh that's the approach here and in order I believe that that very good idea to convert something that's somehow complex or some welcome or complex but to convert that into something that's something that everyone can use

uh is to make it to make it us closer to what a game is a video game is it's good gamification into it so that it's like you can think of it as a I don't know the interpretations of the thing that I'm going to share here are my own interpretations because what's within in the Forum can be in you know there will be some very different interpretations between us but I can't think of it as a RPD uh game where you can choose what's the character and what's the type of

character probably the team you want to be part of and then according to that team that you like you feel uh identified with you can start a journey that's different from each other players so but we are all in the same game so there is the I don't know uh the blacksmith the one to repair things from other players so the blacksmith only needs to go for some specific tools and receive the escort or I don't know the proof for another thing I refer them that's the work of this but there is another problem there's the thing that wants to

be wants to be aware of everything wants to be aware of all the complexity because he is the I don't know it wants to be this politician that uh makes the systems and in order to make those decisions this guy has to be aware of all the collective so I don't but they all participate in the same game so that's why for example in the case of takura Dao they are making enable a front end of a deal that's two plus three four super smooth easy to use you just click on it and you are earning your life uh earning the DSR on top of your diet but there is also for example spark protocol which is a more complex

Circle where you have to be uh you have to have the knowledge uh some basic knowledge of how defy work in order to supply your collateral borrows from that balance your position and that well the thing is that all those type of all those types of users can live within the same ecosystem which will be covered by the main new brand and that everyone can choose the path that you know sweet damn best according to their needs their time their

capacity of learning new beings or their interest in learning those new things or not um so that's how the approach of complexity is being total but I I believe that that's something new that no one has you know experience and put them put out there before and it will be your interesting experiment to have for all users because in end game and also with the new brand and also including the subdial something 100 sure is that we want to

bring new users but also at the same time we want to keep engaged those users that are currently using maker and we want to also get those users that are using Define a general knowledge of what maker is not super detailed but just a general knowledge one maker is what that is also to get them engaged and we want to cover essentially everything every type of users I'm making this product or ecosystem something

you can play with is uh very interesting and I think good approach well thank you that was actually a lot of information about or more information that we we could find from a sakuras of Dao I think that it's since it's at the very latest thing that has come up well there is not enough information although of course a rune for example when he was in in Korea's blockchain he talked about it about this as well and it's it's good to know what they are looking for when

it comes to kind of like on board or to approach to the the Asian market um I want to mention here to our 80s I don't know if any of them has a question please put it on the chat we have here and we have blue we have um Pingo Soldier so to all of them to Clocky uh you have any doubts or any because it's an actor please write it on the chat you could also have the the microphone so there and now um I have another question uh do we have a date for all of these rebranded what's going to happen now yet

uh there is no hard deadline uh the new brand is Project that requires a lot of time but we are trying to speak to the timeline and ruin shared on the Forum in the five phases of end game post and according to that timeline the first foldable launch should be early 2024 or probably a new brand will be revealed uh close to that time yeah the first month from 2024

um and of course I probably these upcoming months we probably have a a date um and you have already mentioned that can you point out uh one more time what it's going to be the what the community can expect from all of this uh from what like The Branding by itself yep in the short term yeah in the short term um well in the short term there there are some like in terms of the new brand in the short term there is not much we can